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Interio by Godrej Unveils Fresh Brand Identity, Positions Itself as a Lifestyle Partner for Modern India

Interio by Godrej, the furniture brand under the Godrej Enterprises Group, has revealed its refreshed brand identity, positioning itself as a one-stop destination for modern Indian living – for both homes and workspaces. The rebrand sharpens focus on design-led innovation, an enhanced omnichannel experience, and a future-ready product strategy aimed at today’s evolving consumer needs. This transformation builds on the repositioning … Read more

Samsung Trolls Apple as iPhone 17 Launches, Revives Old Foldable Phone Dig

Apple’s much-anticipated iPhone 17 launch at its “Awe Dropping” event on September 9 has set the internet abuzz – and rival Samsung wasted no time joining the conversation with its signature brand of playful trolling. Samsung Revives Its 2022 Foldable Phone Tweet Shortly after the event, Samsung Mobile US reposted its now-iconic 2022 tweet mocking Apple’s lack of a foldable device. … Read more

82.5 Communications and TCPL Celebrate the Spirit of the Himalayas with Himalayan Day Campaign

82.5 Communications, in collaboration with Tata Consumer Products Limited (TCPL), has unveiled a soulful new campaign for Himalayan Natural Mineral Water to mark Himalayan Day on September 9. The initiative beautifully blends purity, artistry, and community, bringing the essence of the Himalayas to life for consumers. At the heart of this year’s campaign is a collaboration with five talented … Read more

Manifest Marketing Dubai Partners with Hindustan Times to Expand GCC Footprint

Manifest Marketing Dubai, a fast-growing player in the region’s marketing and communications industry, has announced a strategic partnership with Hindustan Times, one of India’s most influential and trusted media houses, to strengthen its presence across the GCC. This collaboration enables Manifest Marketing to offer a comprehensive suite of media solutions throughout Dubai and the wider Gulf region, leveraging … Read more

Varun Dhawan & Shraddha Kapoor Lead AJIO’s ‘This Is How We Festival’ Campaign

AJIO, the fashion and lifestyle platform, has unveiled its new festive campaign, ‘This Is How We Festival,’ celebrating individuality, diversity, and unapologetic self-expression through fashion. Rooted in AJIO’s brand philosophy of ‘Identity Without Apology,’ the campaign breaks away from conventional festive stereotypes and highlights how Indians are remixing and reinventing their style for today’s celebrations. The film stars AJIO … Read more

JioHotstar Launches ‘The Paper,’ a Spin-Off of ‘The Office,’ with Innovative TOI Print Campaign

JioHotstar has unveiled its latest comedy series, ‘The Paper,’ a spin-off of the popular show ‘The Office’, with a distinctive print ad campaign in The Times of India. The front-page advertisement, styled to resemble a real newspaper, cleverly questions the relevance of print media-perfectly aligning with the show’s central plot, which follows a struggling newsroom navigating its survival in … Read more

iPhone 17: Apple Reinforces Its Position as the Gold Standard in Premium Tech

Apple has once again captured the spotlight with the launch of the iPhone 17 series in India, reinforcing its image as the undisputed leader in innovation, design, and consumer experience. More than just a smartphone, the iPhone 17 is Apple’s boldest statement yet – a perfect blend of performance, luxury, and purpose-driven technology. Design as a … Read more