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A Refreshing New Brew: Coolberg Brings ‘Jugaaro’ to Life in Collaboration with Prime Video’s ‘Do You Wanna Partner’

Prime Video and Coolberg today announced their first-of-its-kind collaboration for Amazon’s upcoming Original series, Do You Wanna Partner, a quirky and vibrant story about two best friends who come together to begin their entrepreneurial journey by launching a beer start-up. Ahead of the series launch, Prime Video and Coolberg are bringing the series’ signature concoction … Read more

Saatchi & Saatchi India reimagines Flite’s iconic ‘Sar Utha, Kadam Badha’ with Sanya Malhotra

Saatchi & Saatchi India has launched a new campaign for Flite, India’s leading family fashion footwear brand by Relaxo Footwears Limited, featuring Bollywood actor Sanya Malhotra. The film gives a fresh meaning to Flite’s iconic tagline‘Sar Utha, Kadam Badha’, repositioning the brand from an everyday comfort choice to a celebration of confidence, individuality and moving … Read more

H&M Launches Beauty in India with 200+ Vegan, Cruelty-Free Products

H&M has officially brought its global Beauty concept to India, expanding its offerings beyond fashion and home into the world of makeup, fragrance, and beauty tools. The newly launched line features over 200 products, with prices starting at ₹799, making premium beauty accessible to a wider audience. The range includes Satin Icon Lipstick, Mad for Matte Liquid Lipstick, Never Ending Lash … Read more

Alia Bhatt and Diljit Dosanjh Front Levi’s “Easy in Levi’s” Campaign, Reviving Baggy Denim Culture

Levi’s has officially brought back the baggy silhouette with its latest campaign, “Easy in Levi’s”, a celebration of ease, effortlessness, and self-expression. Led by global brand ambassadors Alia Bhatt and Diljit Dosanjh, the campaign highlights denim that moves with you, breathes with you, and empowers your personal style. Baggy is no longer just a fleeting fashion trend – it’s … Read more

Switzerland Tourism Unveils ‘Beautiful Autumn’ Campaign with Roger Federer and Halle Berry

Switzerland Tourism (ST) has launched its latest short film, “Beautiful Autumn,” featuring tennis legend Roger Federerand Academy Award-winning actor Halle Berry. Shot against the breathtaking backdrop of Lake Lucerne, the film captures the country’s serene autumn landscapes while spotlighting Switzerland’s seamless public transport network. This marks the fifth collaboration between ST and Federer, and the second campaign dedicated to autumn travel. The addition … Read more

Prime Video Onboards OPPO, Kohler & Kalyan Jewellers as Sponsors for ‘Two Much with Kajol and Twinkle’

Prime Video’s upcoming unscripted Original, Two Much with Kajol and Twinkle, has locked in three major sponsors ahead of its premiere. OPPO steps in as the presenting sponsor, while Kohler and Kalyan Jewellers join as co-presenting sponsors. Produced by Banijay Asia, the highly anticipated chat show will debut on September 25, 2025 and feature Kajol and Twinkle Khanna as co-hosts. “A star-studded guest lineup and conversations that are fresh, … Read more

Lee Jeans Launches Asia-Wide Campaign Celebrating Spontaneity: “The Best Stories Happen in Jeans”

Lee Jeans, the iconic global denim brand known for its adventurous spirit and effortless style, has unveiled its latest brand campaign – “The Best Stories Happen in Jeans.” The campaign will roll out across Asia, including India, and celebrates spontaneity, freedom, and the belief that life’s most unforgettable moments are lived unscripted. At the heart of this … Read more

Urbano’s ‘Got Game?’ Campaign Puts Sleek, Flirty, High-Energy Denim in the Spotlight

TMRW House of Brands, part of the Aditya Birla Group, has launched its latest campaign for denim label Urbano titled ‘Got Game?’ – fronted by rising Indian cricket star Abhishek Sharma. Operating in the denim and bottom-wear space, Urbano has built a reputation for delivering cult fits and contemporary styles that resonate with a new generation of fashion-forward consumers. With … Read more