Featuring top comedians and 165 meme pages, the campaign turns a daily struggle into a cultural conversation. BSH Home Appliances, part of the Bosch Group, has launched ‘No Strings Attached,’ a digital-first campaign that uses humour to highlight one of India’s most relatable household challenges – drying clothes. From hanging clothes on balcony grills during monsoons to … Read more
The Indian cricket star leads the launch of Powerbeats Pro 2, the brand’s ultimate workout earbuds. Beats has launched its latest campaign, “Burn Bright,” starring Indian cricket sensation and brand ambassador Shubman Gill. The campaign introduces the Powerbeats Pro 2, the company’s flagship high-performance wireless workout earbuds. “Burn Bright” continues Beats’ global tradition of pairing elite athletes with premium … Read more
The campaign beautifully bridges Bengal’s culinary and jewellery traditions to honour the festive spirit. Kalyan Jewellers, one of India’s most trusted and globally recognised jewellery brands, has unveiled a special Sharod Utsav campaign film featuring acclaimed actors Ritabhari Chakraborty and Subhrajit Dutta. The film draws inspiration from Bengal’s rich cultural heritage, weaving together two timeless icons of craftsmanship – Goyna Bori (intricately crafted … Read more
The iconic brand pays tribute to tradition, artisans, and togetherness with its latest festive film. Parle Products has unveiled a soulful new campaign for Parle-G, celebrating the cultural vibrancy and emotional spirit of Durga Puja. For decades, Parle-G has been a quiet but constant presence at festive gatherings-shared over addas, rituals, and family tea-time moments-symbolising the simple … Read more
The partnership aims to boost awareness and adoption of premium dog nutrition across India. Allana Pet Solutions (APS), the pet food division of Allana Consumer Products Ltd. (ACPL), has announced Indian cricket star and youth icon Shubman Gill as the brand ambassador for Bowlers, its flagship dog nutrition brand. This collaboration pairs a high-performing athlete with a science-backed pet … Read more
Partnership aims to amplify Plum’s voice in India’s fast-growing employee benefits ecosystem. Plum, a leading employee health benefits platform, has appointed The Mavericks India, an integrated marketing communications agency, as its strategic communications partner. Plum operates at the crossroads of technology, healthcare, and benefits innovation, delivering modern and comprehensive protection plans for startups, SMBs, and enterprises. The company has … Read more
The ad film leverages the actor’s deadpan persona to showcase the brand’s bold, loaded flavours. What can crack Arjun Kapoor’s famously straight face? Not a horror spoof, not an awkward party, nor a dramatic showdown. The answer: a tub of Call Me Chunky ice cream. The new-age ice cream brand has unveiled its first campaign, Unlocking Emotions, One … Read more
The 3-year partnership marks Apollo Tyres’ debut in national cricket sponsorship and promises massive global visibility. The Board of Control for Cricket in India (BCCI) has officially announced Apollo Tyres as the new Lead Sponsor of Team India, replacing Dream11 in a landmark agreement valued at ₹579.06 crore. The partnership will run until March 2028 and covers all bilateral series and ICC events for both the men’s … Read more
HUL’s iconic tea brand unveils sachets with a heartwarming ad set on a moving train. After positioning itself as “India’s Favourite Social Network,” Brooke Bond Red Label is taking a new step in bringing people together – this time with the convenience of a pre-mix masala chai offering. The new launch mirrors the shift from long-form to short-form content … Read more
Jewellery brand Tanishq has launched its latest Durga Pujo campaign, “Srijonis of New Bangaliyana”. Conceptualized by Lowe Lintas and directed by acclaimed filmmaker Shoojit Sircar, the campaign pays tribute to Bengali women – the Srijonis – who honour tradition while fearlessly redefining it. The film, with actress Mimi Chakraborty as the narrator, weaves together four evocative stories: Set to a soulful, female rendition of Rabindranath … Read more
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