Laxmi Dental has unveiled a new digital campaign featuring actress Kareena Kapoor Khan to promote its Illusion Aligners, now available on easy EMI options. The initiative aims to make advanced orthodontic care accessible and affordable for people of all ages seeking a confident smile. In the film, Kareena emphasizes how a confident smile can boost … Read more
AB InBev and Netflix have announced a multi-year global partnership designed to bring beer and entertainment closer together through joint consumer experiences. The collaboration will leverage co-marketing campaigns, content integrations, limited-edition packaging, and digital activations to engage audiences worldwide. The partnership will span multiple markets, including India, where localized initiatives are planned. Globally, AB InBev … Read more
PUMA India has rolled out the local edition of its global campaign, GO WILD, featuring two-time Olympic medalist PV Sindhu, actor Ibrahim Ali Khan, and runners from varied backgrounds. The campaign spotlights running as both a performance sport and a lifestyle activity, emphasizing personal growth, joy, and the much-loved “Runner’s High.” The 60-second film weaves together … Read more
The 2025 Meteor 350’s official launch video, titled “Take it easy,” offers a serene and immersive glimpse into the essence of Royal Enfield’s latest cruiser. This cinematic piece emphasizes the bike’s refined design, enhanced features, and the brand’s commitment to delivering a relaxed yet powerful riding experience. A Journey of Tranquil Exploration The video showcases … Read more
Dentsu Creative Isobar has appointed Dhruv Tiwari and Zubin Jauhari as Group Executive Creative Directors, reporting to CCO Abhijat Bharadwaj. Dhruv, formerly of DDB Mudra, and Zubin, returning to Dentsu with over a decade of experience, will lead the agency’s creative vision across its brand portfolio, blending consumer insights with cultural relevance. Both bring award-winning … Read more
Reshmy Warrier has been appointed as Head of Business Planning and Operations at WPP Media (Mindshare – Team Unilever), where she will lead data-driven strategies for Hindustan Unilever Limited. With 23 years of experience in media and marketing, she returns to WPP for her third stint after senior leadership roles at ZEE5 and Star TV. … Read more
boAt, India’s leading audio and wearable brand, has unveiled its festive campaign ‘Upgrade to boAt’ – a creator-driven initiative designed to inspire audiences to celebrate festivals with richer sound, smarter tech, and brighter experiences. The campaign features four quirky, high-energy films bringing together popular creators from music, comedy, cinema, podcasting, and traditional art forms. Each film is rooted in … Read more
Zebronics, India’s leading tech brand, has unveiled its latest ad film featuring Bollywood star Hrithik Roshan, celebrating the world of “Zeb-Addicts” – tech enthusiasts who crave immersive experiences that transcend screens and speakers. The campaign opens with Hrithik as a composed news reporter, before quickly shifting into a high-energy spectacle where reel and real merge seamlessly. … Read more
Quick TV, the short-format content platform from ShareChat & Moj, is taking micro entertainment to the next level by bringing some of Indian television’s most loved faces to its expanding lineup of micro dramas. Popular TV stars Karan Bohra, Hiten Tejwani, Aman Verma, Mouli Ganguly, and Piyush Sahdev are headlining shows like Hero No. 1, Aakhiri Raasta, Hamari Adhuri Kahani, … Read more
Festivals in India are incomplete without food that brings people together. This season, ITC Master Chef Creations has rolled out the #GreatMurghFestival, a limited-time celebration of rich non-vegetarian delicacies, live until the first week of October across Bangalore, Chennai, Hyderabad, Mumbai, and Pune. The festival is exclusively available on Swiggy and Zomato. Celebrating the timeless role of chicken … Read more
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