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Day: October 3, 2025

SPNI and Accenture unveil Sony AdEdge to democratise premium TV advertising for SMBs

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Sony AdEdge Centre of Excellence offers emerging brands access to marquee TV properties with AI-driven targeting and flexible buying models. Sony Pictures Networks India (SPNI), in collaboration with Accenture, has launched the Sony AdEdge Centre of Excellence (CoE) – a first-of-its-kind integrated advertising platform aimed at opening premium, cross-platform advertising opportunities for India’s small and mid-sized businesses … Read more

Janvi Mehta named AVP – Central Trading & Media Partnerships at Publicis Groupe

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Janvi Mehta is stepping into a new chapter as Associate Vice President – Central Trading & Media Partnerships at Publicis Groupe. Grateful for her journey and learnings at WPP Media, she also acknowledges the guidance and mentorship of Muralidhar Thyagarajan, Ashwin Padmanabhan, and Nitish Shekhar. Excited to contribute to Publicis Groupe, Janvi looks forward to … Read more

Deepti Velury appointed as CEO of Global Production at Publicis Groupe

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Deepti Velury has been appointed CEO of Global Production at Publicis Groupe, a new role designed to enhance the company’s global content and production ecosystem. She will oversee the Groupe’s production capabilities, including content studios, AI platforms, GenAI partnerships, and hubs worldwide, focusing on personalised, scalable, and performance-driven content. Velury will leverage her expertise in … Read more

Crocs Unveils ‘Share the Joy’ Festive Campaign with Rashmika Mandanna

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Crocs has launched its festive campaign, ‘Share the Joy’, featuring brand ambassador Rashmika Mandanna alongside Gen Z creators. Set to the retro hit “Yaar Bina Chain”, the film celebrates the playful chaos of festive gatherings, spotlighting friendship, fun, and Crocs’ signature Classic Clogs with their latest Jibbitz charms. https://www.youtube.com/watch?v=kF3UXiFNLAQ The narrative follows Rashmika and her friends as they prepare for … Read more

Coca-Cola India Powers ICC Women’s Cricket World Cup 2025 with Thums Up XForce and BodyArmor Lyte ORS

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Coca-Cola India, in partnership with the International Cricket Council (ICC), is gearing up to energize fans and athletes at the ICC Women’s Cricket World Cup 2025, set to unfold across Guwahati, Indore, Vizag, and Navi Mumbai. The collaboration builds on Coca-Cola’s eight-year association with the ICC, reaffirming the company’s commitment to advancing women in sports and creating … Read more

Urban Company Introduces ‘Instant Cleaning’ in UAE, Promising Service Within 30 Minutes

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Urban Company has unveiled its new ‘Instant Cleaning’ service in the UAE, designed to bring professional cleaners to customers’ doorsteps in just 30 minutes. The service caters to fast-paced urban lifestyles, offering quick solutions for surprise guests, post-party cleanups, or last-minute household needs where speed and convenience are critical. The campaign, rolled out exclusively across digital platforms such as … Read more

Taapsee Pannu partners with Dove for ‘Reclaim Your Curls’ campaign

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Dove India has launched its latest initiative, ‘Reclaim Your Curls’, featuring actor Taapsee Pannu. The campaign celebrates the individuality, strength, and authenticity of curly-haired women, encouraging them to embrace their natural texture with pride. Speaking on her association, Taapsee said: “This campaign is close to my heart because I reached out to Dove myself. I wanted to start … Read more

BHIM Illuminates Diwali with Campaign Supporting Women Artisans

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BHIM Payments App has launched the second edition of its annual Meethi Diwali campaign, running from October 1 to 31. The initiative transforms routine digital transactions into support for women-led artisan businesses, empowering small enterprises while adding purpose to festive payments. In collaboration with Aspire For Her, the campaign encourages users to complete ten or more transactions on … Read more

Z and India’s Satellite TV Industry Celebrate 33 Years of Entertainment Excellence

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This year marks 33 years since the launch of Zee TV by Zee Entertainment Enterprises Ltd. (‘Z’), a milestone that also celebrates the growth and transformation of India’s private satellite television industry. From a single channel in 1992 to a global entertainment powerhouse, Z has mirrored the rise of India’s Media & Entertainment (M&E) sector, now generating approximately Rs. … Read more

JioStar Entertainment Launches ‘The Collective’ to Transform Advertising Conversations in Entertainment

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JioStar Entertainment has introduced The Collective, a new industry-focused series designed to unite leading voices from the advertising and entertainment sectors. The initiative aims to foster insights, spark meaningful dialogue, and explore the evolving future of advertising in India’s entertainment landscape. The premiere episode is now live, featuring a distinguished panel of marketing leaders: Jahid Ahmed (HDFC Bank), … Read more

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