Turning every meal into a refreshing experience with India’s favourite dishes. Coca-Cola has launched a vibrant new campaign that celebrates the joy of pairing a chilled Coke with India’s beloved meals, making every bite an “aaah”-filled moment. Conceived by Ogilvy and directed by Advait Chandan, the campaign stars Diljit Dosanjh and Sanya Malhotra, combining youthful … Read more
Blending entertainment and storytelling, the campaign targets Gen Z with a mix of thrill and fun. Fanta, in collaboration with Universal Pictures, has launched a global Halloween campaign featuring horror icon Chucky – now on a mission for the world’s favorite orange drink. The limited-edition Fanta Halloween Collection packs celebrate fandom, nostalgia, and Gen Z’s … Read more
IndusInd Bank has appointed Sheran Mehra as its new Chief Marketing Officer, where she will lead the bank’s brand, marketing, and digital engagement strategy. With over 25 years of experience across Tata Digital, DBS, Barclays, and global agencies, Sheran brings expertise in storytelling, data-driven insights, and customer-centric marketing, having played key roles in launching Tata … Read more
YAAP has appointed Priyanka Magan as the Head of its Gurugram office, reinforcing its leadership team amid a strong expansion phase. With over 17 years of experience across global networks and independent agencies, Magan will lead creative innovation, talent development, and technology-driven storytelling. Her appointment aligns with YAAP’s strategic growth plans, which include launching new offices, onboarding marquee … Read more
BMW India, in collaboration with Interactive Avenues and VDO.AI, has launched immersive Connected TV (CTV) campaigns for the BMW 2 Series Gran Coupé and BMW X3, blending innovation, design, and interactivity to elevate automotive storytelling. The BMW 2 Series Gran Coupé campaign featured an interactive carousel format, while the BMW X3 integrated dynamic visual backdrops, offering audiences an engaging, remote-controlled experience. Powered by VDO.AI’s … Read more
Lotto, under Agilitas Sports, has launched its latest campaign – ‘Happy Feet’, a vibrant ode to movement and individuality that places sneakers at the heart of self-expression. The campaign captures how every step reflects emotion, rhythm, and energy – echoing Lotto’s youthful, sport-inspired DNA. Set to the timeless Kishore Kumar and R.D. Burman classic “Yeh Jawani Hai Deewani”, … Read more
After 14 years of steering MGID, Sergii Denysenko transitions to the role of Chairman, focusing on shaping the company’s global strategy and long-term growth vision. His leadership legacy is celebrated as the company embarks on a new chapter of innovation and expansion. Ivan Doruda steps in as CEO, bringing fresh energy and strategic direction to drive MGID’s next phase of growth … Read more
Republic World has announced Sakshi Jain as its Senior General Manager & National Head – Branded Content, ushering in a new phase of strategic storytelling and creative innovation. With her extensive expertise, Sakshi will lead branded content initiatives across India and international markets, focusing on engaging narratives that resonate with diverse audiences. She will drive the integration of … Read more
Shailee Chatrath Tyagi has been appointed as Head of the Functional Nutrition Portfolio at Hindustan Unilever (HUL). With over 15 years of experience in building and scaling India’s iconic beverage and snack brands, Shailee brings a wealth of expertise in brand strategy, innovation, and consumer insights. In her new role, she will spearhead product development, drive … Read more
Spotify has partnered with ChatGPT to offer both free and premium users personalized music and podcast recommendations directly through OpenAI’s conversational platform. The integration extends Spotify’s reach across over 2,000 devices, including smart TVs, cars, and gaming consoles, allowing users to enjoy Spotify wherever they are. How it worksUsers simply mention Spotify in a ChatGPT conversation, connect their Spotify account, … Read more
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