Blending entertainment and storytelling, the campaign targets Gen Z with a mix of thrill and fun.
Fanta, in collaboration with Universal Pictures, has launched a global Halloween campaign featuring horror icon Chucky – now on a mission for the world’s favorite orange drink. The limited-edition Fanta Halloween Collection packs celebrate fandom, nostalgia, and Gen Z’s penchant for quirky cultural moments, merging indulgence with spook-filled entertainment.
Launching across markets from September to October 2025, the collectible cans and bottles showcase Chucky’s playful, spooky charm. The activation spans digital and retail channels, creating an immersive Halloween experience for fans in India.
Sumeli Chatterjee, Category Head – Sparkling Flavours, Coca-Cola India & South-West Asia, said, “Halloween in India is evolving, and so is Fanta! We’re excited to launch the Fanta X Chucky limited-edition packs in India, designed for Gen Z to celebrate Halloween with style. As a leader in the orange-flavoured CSD category, we are bringing the brand’s playful spirit to life with a spooky twist. Watch out for Chucky’s favorite Fanta across stores and vending machines – limited launch, unlimited fun!”
The campaign’s visuals bring Chucky’s Fanta quest to life across streets, stores, and screens, blending humor, suspense, and flavor into one engaging Halloween celebration.
