Day: October 13, 2025

Following last year’s nostalgic nod to Karisma Kapoor’s Sona Kitna Sona Hai, Instamart is back with a playful Diwali campaign featuring Bollywood star Sonakshi Sinha. Dubbed “Asli Sona,” Sonakshi headlines the campaign just ahead of Dhanteras, highlighting Instamart’s promise to deliver essentials-including gold coins, jewellery, and festive items, in under ten minutes. https://www.instagram.com/reel/DPtEwOFkXNe/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised in-house, the … Read more

Titan, India’s leading watchmaker, has unveiled its heartwarming Diwali campaign, highlighting the value of time and the joy of togetherness. Conceptualised by Ogilvy South, the campaign underscores that the most precious gift isn’t wrapped in boxes-it’s the moments we share with loved ones. Diwali is a season of homecoming, reconnecting with family, and turning fleeting … Read more

AZORTE, the fashion and lifestyle brand, has launched its Autumn-Winter 2025 campaign titled “You’re Not Mid, You’re Just in the Middle of Your Story.” Featuring Bollywood stars Khushi Kapoor and Vedang Raina along with model Shylla, the campaign celebrates the messy, “in-between moments of becoming,” transforming Gen Z’s fear of being perceived as “mid” into a message … Read more

Karwa Chauth, a celebration of love and commitment, inspires Kalyan Jewellers’ latest festive collection, blending traditional craftsmanship with modern elegance. Designed to make every woman feel radiant, the collection captures the essence of the occasion. The brand’s new TVC showcases a woman preparing for the festival – from selecting jewellery to performing rituals – reflecting … Read more