The new campaign, titled ‘Fly Home to Happiness,’ celebrates heartfelt homecomings, shared journeys, and the simple joys of human connection during Diwali. Akasa Air has unveiled its Diwali campaign, ‘Fly Home to Happiness’, spotlighting the joy of reuniting with loved ones and the meaningful moments that make the festival special. The campaign emphasizes the warmth of … Read more
The innovative format blends Test match strategy with T20 intensity, guided by a global advisory board of cricket legends. Indie advertising agency Centrick has been appointed as the design agency for Test Twenty, a newly conceptualised 80-over cricket format that fuses the endurance of Test cricket with the fast-paced excitement of T20. The Test Twenty concept, created by Gaurav Bahirvani, Executive … Read more
Ad business doubles upfront commitments in the US, reflecting growing strength of Netflix’s hybrid streaming model. Netflix reported a 17% year-on-year rise in revenue for the third quarter of 2025, reaching $11.51 billion, aligned with market expectations. However, profits took a hit following a one-time tax charge in Brazil, which pulled down the company’s operating margin. Operating income stood … Read more
The browser integrates ChatGPT at its core, enabling summarisation, task automation, and contextual memory for seamless web interaction. OpenAI has announced the launch of ChatGPT Atlas, a next-generation web browser built to place its AI assistant at the centre of how users experience the internet. Described as a step toward creating a “super-assistant,” Atlas represents OpenAI’s … Read more
The global sportswear brand celebrates a decade in India, unveiling its flagship store at DLF Mall of India and outlining plans to expand to 200 outlets by 2026. ASICS, the Japanese performance sportswear giant, has launched its first Company-Owned Company-Operated (COCO) store in India at DLF Mall of India, Noida. The milestone opening was led by Yasuhito Hirota, chairman, … Read more
Renewed partnerships and new brands reflect high interest in India’s cricket market, driving nearly 25% revenue growth. RISE Worldwide and Cricket Australia, whose Indian sponsorship partnership spans multiple years, have sold out all virtual sponsorship inventory in advance for the second consecutive year. The upcoming cricket action features a high-octane series with ODI World Champions Australia taking on T20 World Champions … Read more
Limited-edition gift box transforms into a lamp, blending design, emotion, and tradition. This Diwali, Pernod Ricard India’s premium Indian single malt, Longitude 77, is reimagining festive gifting by combining craftsmanship, culture, and emotional storytelling. While Diwali has long celebrated relationships and meaningful exchanges, gifting in today’s fast-paced world often becomes transactional. Longitude 77 seeks to rekindle the heartfelt essence … Read more
Das to lead judging panel and contribute to selection of winners in Branded Entertainment category Rajdeepak Das, Chairman of Leo Burnett South Asia and Chief Creative Officer of Publicis Groupe South Asia, has been appointed Jury President for the Branded Entertainment discipline at The One Show 2026. In his role, Das will lead the panel of judges evaluating … Read more
Potential buyers show interest as media giant evaluates strategic options Warner Bros. Discovery, the media conglomerate behind HBO, CNN, and Warner Bros. Studios, has announced that it is exploring a potential sale, signaling another major shake-up in the global media landscape. In a statement, the company said it had begun “a review of strategic alternatives to maximize … Read more
Third-quarter revenue rises modestly as integration and costs weigh on profits Omnicom Group reported third-quarter revenue of $4.04 billion, up 4% from a year ago, driven by modest organic growth and favorable currency movements, as the advertising giant prepares to finalize its acquisition of Interpublic Group (IPG) next month. Profit FiguresNet income for Q3 fell 11.6% to $341.3 million compared … Read more
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