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Arth by Emcure collaborates with M.S. Dhoni to promote sleep wellness through ‘So Jao’ campaign

Arth by Emcure, a wellness brand combining science and nature, has partnered with cricket icon M.S. Dhoni to launch its latest initiative, Arth Sleep Support Gummies, under the campaign “So Jao”. Conceptualised by Daftar Creative Room, the campaign highlights the importance of restful sleep as a foundation for overall health and balance. https://www.instagram.com/reel/DQLpZJSjJnK/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== “So Jao” adopts a … Read more

Prime Video launches NBA League Pass, bringing full global NBA coverage to India

Prime Video India has introduced the NBA League Pass as an add-on subscription, offering fans live and on-demand access to basketball games, highlights, and replays. This is the first time the service is available in India via Prime Video, further strengthening the platform’s premium sports offerings. In addition, Prime Video will stream select marquee NBA games as … Read more

Pulse Candy brings Chhath Puja alive with interactive 3D game

Pulse Candy from the DS Group has unveiled The Pulse of Festive Run: Chhath Edition, an interactive 3D runner game that blends traditional celebration with digital engagement. Designed for Gen Z and digital-first users, the campaign brings the rituals and vibrancy of Chhath Puja to life through gamification. In the game, players navigate a 3D ghat environment, collecting … Read more

“Republic Media Network Launches Republic Education, India’s Largest College Rankings with Collegedunia”

Republic Media Network has launched a new vertical, Republic Education, and announced India’s largest-ever college rankings initiative, the Republic Education College Rankings, powered by Collegedunia.com. This endeavor aims to provide students and parents with transparent, data-driven insights to make informed decisions about higher education. The rankings will encompass over 3,000 colleges and universities across India, … Read more

Interio by Godrej Elevates ‘Moments That Matter’ Campaign with Priya Malik’s ‘Ghar, Ghar Jaisa Hota Hai’

Interio by Godrej, the flagship furniture brand of Godrej Enterprises, has strengthened its ongoing ‘Moments That Matter’ campaign with a collaboration featuring renowned storyteller Priya Malik, coinciding with the launch of its new 22,000 sq. ft. experiential flagship store in Vikhroli, Mumbai. https://www.instagram.com/reel/DQI5w8TjD8D/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the store launch, Priya Malik performed a spoken word piece titled “Ghar, Ghar Jaisa Hota Hai”, … Read more

From Political Leaders to the Advertising World, Everyone Mourns Piyush Pandey’s Passing

Piyush Pandey, the legendary creative force of Ogilvy India and a defining figure in Indian advertising, passed away, leaving the industry in deep mourning. Over more than four decades, Pandey transformed the advertising landscape, mentoring generations of professionals and crafting campaigns that resonated deeply with the Indian audience. Tributes have poured in from industry leaders, … Read more

Piyush Pandey: The Visionary Who Shaped India’s Advertising Legacy passes away

Piyush Pandey, the legendary figure who revolutionized Indian advertising, passed away on October 23, 2025, at the age of 70. Known for infusing Indian culture, language, and emotion into advertising, Pandey’s work transcended mere product promotion, resonating deeply with audiences. Beginning his illustrious career at Ogilvy India in 1982, Pandey’s creative genius led to iconic … Read more

India Today appoints Dipika Kapoor as General Manager – Marketing.

India Today has bolstered its marketing leadership with the appointment of Dipika Kapoor as General Manager – Marketing. With a proven track record in partnerships and integrated marketing, Dipika brings a wealth of experience in driving brand strategy and audience engagement. In her new role, she will be instrumental in shaping India Today’s marketing vision, … Read more

Uber rebrands ‘Uber Green’ to ‘Uber Electric’ and rolls out $4,000 EV grants

The initiative supports drivers in transitioning to electric vehicles as part of Uber’s 2040 all-electric fleet goal. Uber Technologies has announced the rebranding of its “Uber Green” service to “Uber Electric”, alongside a $4,000 grant program to help U.S. drivers purchase electric vehicles. The move is part of the company’s broader “Go Electric” initiative aimed at achieving a fully zero-emission … Read more