Global food and beverages giant PepsiCo has rolled out a comprehensive overhaul of its corporate brand identity-a landmark update marking its first full refresh in almost a quarter-century. According to CEO Ramon Laguarta, the refreshed look is more than just a logo-it’s “a visible expression of PepsiCo’s evolution and our pivot toward the future”. The new … Read more
Kabeer Biswas, Vice President of Flipkart Minutes, has resigned less than a year after joining the company. Biswas, who previously co-founded and led Dunzo, joined Flipkart’s quick commerce arm in January 2025. The company confirmed his exit, stating he contributed significantly to the platform’s growth and customer experience. Kunal Gupta, a long-time Flipkart executive and … Read more
Komerz has appointed Dr. Kushal Sanghvi as Director to strengthen its presence in India and drive global growth. With over two decades of experience across media, advertising, and digital transformation, Sanghvi has held leadership roles at iCubesWire, IAS, Havas, Reliance Entertainment Digital, and The Times Group. In his new role, he will focus on building … Read more
Lavanya Pachisia has stepped down as CEO of Zivame after over seven years with the company. Joining in 2017 as VP of Finance and Operations, she played a key role in strengthening Zivame’s financial and operational foundation before becoming COO in 2021 and CEO in 2022. Under her leadership, Zivame evolved into an omnichannel brand, … Read more
Karthik Balagopalan has stepped down as Managing Director of PUMA India to focus on family priorities in Germany. A PUMA veteran since 2006, he previously served as the brand’s Global Director of Retail and E-commerce before taking charge of the India business. During his tenure, Balagopalan played a key role in driving PUMA’s growth through … Read more
ITC’s Sunfeast Fantastik! has launched Choco Meltz, a squeezable molten chocolate snack priced at just ₹5. The new product aims to make chocolate indulgence accessible and fun, offering a multi-use experience – consumers can drizzle, spread, or sip the rich molten chocolate straight from the pack. Initially, Choco Meltz will be available across Karnataka, Kerala, Tamil Nadu, and Telangana. The launch … Read more
Fortune, the flagship edible oil brand from AWL Agri Business (formerly Adani Wilmar), has unveiled a new regional campaign in West Bengal titled ‘Bhojan Bahini’ (Food Force). The campaign strengthens Fortune’s connection with Bengal by weaving together two of the state’s most beloved icons – Sourav Ganguly and Abir Chatterjee – in a light-hearted, cinematic ad celebrating the region’s culinary soul. The … Read more
Swiggy has unveiled DeskEats 2.0, the upgraded version of its popular desk-friendly meal service designed to make workday dining more convenient, diverse, and enjoyable for professionals across India. The platform now features over 200,000 curated dishes across 30 cities, tailored for easy, non-messy consumption at the workplace. The refreshed offering introduces themed collections such as Value Combos, Stress Munchies, Quick … Read more
Joy Personal Care has launched a new campaign for its Skin Fruits Moisturising Cream, starring actor Sanya Malhotra, as part of its effort to reconnect with younger audiences through relatable storytelling and a modern creative lens. The campaign blends nostalgia with a contemporary twist, reaffirming Joy’s positioning as a brand that celebrates natural beauty and everyday confidence. … Read more
India’s consumer-health major Cipla Health has entered the sexual wellness category with the introduction of Unfold, developed in collaboration with MullenLowe Lintas Group’s design division dCell. The launch signals a significant shift: placing trust, modern aesthetics, and open conversation about intimacy at the core of a category traditionally shrouded in stigma. At the heart of the initiative is the … Read more
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