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Dabur India launches ₹500 crore investment arm ‘Dabur Ventures’ to back digital-first businesses

The new platform will invest in emerging brands across personal care, health, wellness foods, beverages, and Ayurveda. Dabur India Limited has announced the launch of ‘Dabur Ventures’, a new investment platform with a capital allocation of up to ₹500 crore from its balance sheet. The initiative aims to acquire strategic stakes in high-growth, digital-first businesses operating in emerging consumer categories. … Read more

Kärcher India launches Halloween campaign celebrating innovation in cleaning tech

The brand’s spooky-themed film turns outdated machines into “zombies,” symbolising progress through technology and efficiency. Kärcher India has rolled out a Halloween campaign titled “When Outdated Tech Comes Back to Haunt”, using wit and visual metaphor to champion innovation in the cleaning technology space. Link: https://www.youtube.com/watch?v=FG54leQdA1U The film imagines a world haunted by old, inefficient cleaning … Read more

Big Bowl unleashes spooky fun with Halloween-themed ‘Smash Your Hunger’ campaign

The digital-first campaign blends horror, humour, and hunger to capture Gen Z’s attention this Halloween. Big Bowl, one of India’s fastest-growing cloud kitchen brands with over 240 locations across 40+ cities, has launched its latest Halloween-themed campaign – ‘Smash Your Hunger with Big Bowl.’ Rolled out on October 29, the campaign takes a playful approach to … Read more

Housing.com’s ‘Har House ke liye Housing’ campaign ignites cross-brand buzz across industries

The campaign’s relatable storytelling sparks organic collaborations from brands like Kurkure, Harpic, Ducati, and more. Housing.com has struck a cultural chord with its latest campaign, ‘Har House ke liye Housing,’ which has not only resonated deeply with consumers but also sparked a wave of spontaneous cross-brand collaborations across multiple industries. Conceptualised by Leo Burnett, the campaign celebrates the emotional … Read more

Candyman Sourzzz launches ‘A Desi Halloween’ campaign inspired by Indian folklore

The campaign gives Halloween a distinctly Indian twist by reviving local horror legends through playful, nostalgic storytelling. ITC Foods’ Candyman Sourzzz has unveiled its latest campaign, ‘A Desi Halloween’, which reimagines the global celebration through the lens of Indian folklore. The campaign blends nostalgia and pop culture, reviving classic desi horror icons with a contemporary, candy-coated twist. While … Read more

NCLT clears HUL’s ice cream business demerger into Kwality Wall’s (India)

The approval marks a key step in aligning Hindustan Unilever’s operations with Unilever’s global plan to create a standalone ice cream entity. Hindustan Unilever (HUL) has received approval from the National Company Law Tribunal (NCLT), Mumbai Bench, to demerge its ice cream business into Kwality Wall’s (India) Ltd (KWIL). The move will enable HUL to establish a … Read more

Godrej Consumer boosts ad spend to ₹376 crore in Q2 FY26, eyes growth post-GST disruption

The company strengthens its portfolio with the acquisition of men’s grooming brand Muuchstac and ramps up brand investments ahead of the festive season. Godrej Consumer Products Ltd (GCPL) reported steady performance in Q2 FY26, navigating a temporary slowdown from GST rate changes and softer demand in international markets. The company also expanded its personal care … Read more