Netflix and Yash Raj Films (YRF) have announced a landmark partnership to bring a curated collection of YRF’s most celebrated films to viewers across 190 countries, showcasing India’s rich cinematic heritage to a global audience. Starting this week, audiences worldwide can stream a handpicked line-up of YRF classics and modern blockbusters, released in phases to coincide … Read more
BIG FM has launched ‘BIG Ramayana’, an innovative AI-powered audio-video series that retells the timeless Indian epic through modern storytelling formats – from short-form reels and podcasts to radio dramas and trivia capsules. The initiative aims to make the Ramayana more relatable and engaging for Gen Z and millennial audiences. Narrated by actor Saurabh Raaj Jain, the series … Read more
ENO has launched a new campaign, ‘Shaadi Ki Buffetbaazi’, celebrating India’s love for wedding feasts through a humorous take on buffet culture. The campaign features an ensemble of popular comedians and influencers – Sunil Grover, Gaurav Gupta, Amit Tandon, Mallika Dua, Naman Arora, and Manvi Gagroo – each portraying quirky personalities inspired by familiar faces found at every Indian … Read more
Mars Wrigley India has unveiled a refreshed identity for its iconic chocolate brand Galaxy, introducing a new recipe, packaging design, and positioning that celebrates self-indulgence and individuality. The relaunch features actor Mrunal Thakur as the brand’s new ambassador, embodying the essence of confidence and self-expression that defines the modern Galaxy woman. Link: https://www.youtube.com/watch?v=ofFYQoyc6gQ Conceptualised by DDB Tribal, the campaign … Read more
Getty Images (NYSE: GETY), a leading global marketplace and creator of visual content, has entered into a global, multi-year licensing partnership with Perplexity, the AI-powered search and discovery platform. The agreement grants Perplexity rights to use Getty Images’ extensive creative and editorial library across its AI products, enhancing visual experiences while ensuring responsible image use and … Read more
inDrive, the world’s second most downloaded ride-hailing app, has launched a global initiative titled “Positions of Purpose”, aimed at recruiting senior leaders in child protection, education, and governance – extending its mission to drive social impact through purpose-led leadership. The new campaign introduces three key global roles: Through this initiative, inDrive seeks to integrate social justice leadership into … Read more
MakeMyTrip has unveiled its latest campaign, ‘Villain Mat Bano’, a five-part digital film series that turns the chaos of international travel into humorous, filmy moments. Conceptualized by Restless @ MagicCircle, the campaign fuses nostalgia, travel realities, and classic Bollywood drama to strike a chord with Indian travellers. Link: https://www.youtube.com/watch?list=PLAouUlMY24IUvI9qguN53yXYE7LQYXNOo&v=81EZI0q8scc&embeds_referring_euri=https%3A%2F%2Fwww.medianews4u.com%2F&source_ve_path=OTY3MTQ The films feature legendary 90s Bollywood villains – Gulshan … Read more
Maruti Suzuki India reported a 7.3% year-on-year (YoY) rise in net profit for the July–September quarter of FY26, though rising advertising expenses, commodity volatility, and the recent GST revision on cars tempered overall performance. The country’s largest carmaker posted a net profit of ₹3,293 crore in Q2 FY26, compared to ₹3,069 crore in the corresponding quarter last … Read more
The detergent brand leverages sports and its flagship slogan in a timely tie-up to drive engagement and emotion. Surf Excel has teamed up with star cricketer Jemimah Rodrigues in a timely campaign that captures India’s cricketing success and aligns beautifully with the brand’s ethos of “Daag Achhe Hote Hain.” The partnership celebrates both Rodrigues’ breakthrough performance in … Read more
The Women’s World Cup is no longer just a sporting tournament – it’s a cultural and commercial moment. For brands, it represents more than visibility on the scoreboard; it’s a powerful platform to connect with purpose, progress, and people. From Sponsorship to Storytelling Brands are moving beyond logo placements to meaningful narratives. Campaigns during the Women’s … Read more
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