The campaign turns gym guilt into laughter, motivating people to restart their fitness journeys with positivity. SW Network, in collaboration with Anytime Fitness India, has rolled out a witty new campaign titled ‘Someone Unexpected Paid For’, which pokes fun at a universal truth – the countless unused gym memberships gathering dust. Video Link: The campaign’s main film … Read more
‘Parenting Ki Nayi Parampara’ highlights shared responsibility in modern Indian families Cetaphil Baby has launched its new campaign, ‘Parenting Ki Nayi Parampara,’ celebrating the evolving dynamics of co-parenting in India. Featuring Rohit Sharma and Ritika Sajdeh, the film portrays how today’s parents share the joys and responsibilities of raising a child together. Video Link: https://www.youtube.com/watch?v=7qgn_h_GySM Produced by Entourage Films and directed by Joyeeta … Read more
An unforgettable evening of baraat beats, flash mobs and creator madness with 300+ invitees Zepto, with Britannia, turned Chattarpur into a wedding content playground with its grand Fake Shaadi celebration at Ira Luxe. The event brought together over 300+ invitees including top creators, brand partners and guests, setting the stage for a wedding season launch … Read more
Featuring AI-powered Chef Pooja Dhingra, powered by Google Gemini and ElevenLabs Britannia Bourbon is back with a delicious twist as it launches BourbonIT Challenge 2.0-a fun, voice-powered, multilingual recipe experience designed to inspire creativity in kitchens across India. Developed in partnership with WPP Media, this edition introduces an AI-driven platform powered by Google Gemini for recipe and image generation, and ElevenLabs for … Read more
Aditya Swamy has been elevated to Managing Director at Google Play. Previously serving as Regional Director for India, Southeast Asia, Australia, and New Zealand, Swamy has been with Google since 2017, holding key leadership roles across its Play business. With over two decades of experience across technology, e-commerce, and media, he has previously worked with … Read more
Warner Music India has appointed Vikram Kulkarni as its new Chief Financial Officer. With over 17 years of experience in financial strategy and governance, Vikram joins from Thermo Fisher Scientific, where he served as Finance Controller for India & South Asia. He has also worked with Ernst & Young and Welspun Group. At Warner Music … Read more
Tata Consumer Products has appointed Sharat Verma as President – Packaged Beverages, India & South Asia, succeeding Puneet Das, who exits after eight successful years. Verma, currently Senior VP and GM for Fabric Care at P&G, brings over two decades of global brand-building experience across markets. The leadership change comes as Tata Consumer reported an … Read more
Coca-Cola is bringing nostalgia to the digital age this festive season with its 2025 global holiday campaign, “Refresh Your Holidays.” Celebrating the unseen heroes of the season-from parents to community helpers-the campaign tells heartwarming stories through a series of films that combine emotional storytelling with advanced AI technology. Video Link: https://www.youtube.com/watch?v=At1z5CfEwgY The campaign revives the iconic Coca-Cola … Read more
Canva has unveiled its Creative Operating System, marking the most significant evolution in its journey as the world’s only all-in-one visual communication platform. Built on Canva’spioneering Design Model, this new system integrates every aspect of the creative process – from design and collaboration to publishing and performance – creating a faster, smarter, and more connected design experience where human creativity leads and AI … Read more
Bajaj Consumer Care has appointed FCB Ulka as its creative agency on record for Bajaj Almond Drops Hair Oil and Bajaj No Marks, following a multi-agency pitch. This partnership marks a renewed collaboration between the two companies, bringing together Bajaj’s legacy of trust and FCB Ulka’s contemporary creative expertise. Under the mandate, FCB Ulka will lead strategic and creative communication for both brands across platforms, focusing … Read more
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