Tagline ‘Enter. Magic.’ marks a new chapter in creativity, community, and global growth Nazara Technologies, the gaming and sports media company, has unveiled its refreshed brand identity, signalling a renewed focus on creativity, connection, and global expansion. The new visual identity introduces a redesigned logo where the iconic ‘N’ takes the form of a magic wand, … Read more
Publicis Groupe has been appointed the global media agency of record for Unilever’s soon-to-be independent ice-cream division, marking a key strategic partnership as the business prepares to operate autonomously. The move follows Unilever’s decision to spin off its ice-cream portfolio – which includes iconic brands such as Magnum, Ben & Jerry’s, and Cornetto – into a standalone company with its own … Read more
Paytm (One 97 Communications Limited), India’s leading full-stack merchant payments and financial services company, has announced a strategic partnership with Groq, the U.S.-based leader in real-time AI inference. The collaboration aims to bring faster, smarter, and more cost-efficient AI capabilities to Paytm’s payments and platform infrastructure. As part of the partnership, Paytm and its associate entities will integrate GroqCloud, … Read more
Comscore’s “State of Sports 2025” report highlights a mobile-first, social-led future for sports consumption in India India’s sports audience has gone fully digital, with mobile and social platforms emerging as the new frontiers of fandom, according to Comscore’s State of Sports 2025: India Edition report. The study reveals that 118 million Indians engage with digital sports content, and … Read more
Myntra’s six-part digital series blends humour, fashion, and wedding chaos to promote affordable festive looks. Link: https://www.instagram.com/reel/DQjj9HGCZg3/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Myntra has launched ‘Myntra Mohalla’, a six-episode micro-drama series that captures the fun, colour, and excitement of the Indian wedding season. Set in a lively Tier-2 neighbourhood, the series follows quirky residents preparing for a grand wedding, where every … Read more
Co-founder Nikunj Biyani reveals the reason on LinkedIn India’s growing demand for protein snacks continues to inspire innovation – but not every experiment passes the taste test. SuperYou, the brand co-founded by actor Ranveer Singh and Nikunj Biyani, has decided to discontinue its recently developed 20g protein bar due to feedback on its texture. In a candid LinkedIn post, … Read more
Comedian Iliza Shlesinger helps Jeep turn a daring car review into a playful, self-aware ad. Few automotive brands would dare to base a campaign on a car review about backseat intimacy – but Jeep has leaned right into it. The brand’s new social-first campaign, “The Family SUV,” stars comedian Iliza Shlesinger in a witty mockumentary-style sketch that playfully explores … Read more
Instamart introduces a new ‘Protein’ section to make high-protein products more accessible to Indian consumers. Instamart has launched a dedicated ‘Protein’ section on its app, expanding its footprint in the fast-growing health and nutrition space. The launch coincides with the debut of ‘Only What’s Needed’ (OWN) – the protein brand founded by health creator Revant Himatsingka, popularly known as Food Pharmer – … Read more
Gifts ₹5 Lakh Home Makeover to LGBTQIA+ couple, promoting inclusion and belonging MagickHome, the global interiors brand, has announced the first winners of its Pride Month initiative, “Make Room for Pride,” reaffirming its mission to design with inclusivity, diversity, and empathy at its core. The first recipients of the campaign are Mayank and Sougata, a Bengaluru-based LGBTQIA+ couple … Read more
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