Swiggy has announced the expansion of its lifestyle and concierge platform, Crew, across India’s major metros – Bengaluru, Mumbai, and the NCR region – marking a strategic step in its journey beyond food and grocery delivery. Launched as a pilot earlier this year, Crew functions as a personalized lifestyle assistant, helping users manage a range of everyday and premium tasks – … Read more
Prime Video has unveiled a witty, creator-led promo for The Family Man 3, bringing together internet favourites Samay Raina, Apoorva Mukhija, and Tanmay Bhat to “train” Manoj Bajpayee’s iconic character, Srikant Tiwari – only to be hilariously outsmarted by him. The promo, packed with playful roasts and meta humour, sets the tone for the show’s much-anticipated third season, premiering November 21, … Read more
The Indian Beverage Association (IBA) has appointed Kaizzen as its strategic communications partner to lead public relations, advocacy, and public affairs for the association. The collaboration aims to strengthen IBA’s voice across media, policy, and stakeholder networks. Under the mandate, Kaizzen will develop and execute an integrated communication strategy that promotes transparency and science-driven dialogue around key themes such as nutrition, sustainability, and responsible … Read more
Platinum Love Bands has unveiled its latest campaign, ‘Unlock with Love,’ introducing a new collection through a social experiment that explores how love often transcends words. Video Link: https://www.youtube.com/watch?v=KN5DCn0DOtQ Inspired by the idea of synchronised heartbeats, the experiment brings together real couples to demonstrate how emotional connection manifests beyond verbal expression. Participants were seated across from one another, … Read more
Reliance General Insurance (RGI) has launched a new digital campaign bringing back its much-loved duo, Sharmaji and Vermaji, who return with their signature wit and humour to spotlight the benefits of smart, long-term motor insurance. Video Link: https://www.youtube.com/watch?v=07bGjbXwTSo The film highlights how customers can enjoy lasting peace of mind with RGI’s Two-Wheeler Package Policy (5 Years) and Private … Read more
TV Today Network Limited reported a net loss of ₹2.04 crore for the quarter ended September 30, 2025 (Q2 FY26), compared to a profit of ₹7.32 crore in Q1 FY26 and ₹8.35 crore in Q2 FY25. The decline was driven by lower advertising revenues and higher exceptional expenses. Revenue from operations stood at ₹187.55 crore, down 5.5% quarter-on-quarter and 9.3% year-on-year, while total income came in at ₹197.11 crore, compared to ₹212.42 crore in … Read more
Hybrid, the global programmatic advertising platform, marked a significant milestone as its founders – Dmitry Cheklov, Sergey Kovalev, and Vladimir Khudyakov – visited India to celebrate five years of growth and innovation. The visit, hosted at Hybrid’s Gurgaon office, underscored India’s strategic importance in the company’s global expansion and its growing influence in the programmatic ecosystem. The leadership visit … Read more
Bhartendu Singh has stepped into the role of Chief Marketing Officer at VinFast India. Bringing extensive experience in marketing and brand strategy, he will lead initiatives to build VinFast’s presence in the Indian market. As the EV maker accelerates its expansion, Singh will focus on strengthening brand awareness and driving consumer engagement for the company’s … Read more
Ankit Singh has joined Xiaomi India as the GTM Lead for POCO. In this role, he will drive go-to-market strategies, optimize brand performance, and strengthen POCO’s position in the Indian smartphone market. With his strong expertise in digital and online business growth, Singh will play a key role in shaping POCO’s next phase of expansion.
Manisha Sain has taken on the role of National Planning Director at FCB Ulka. She will lead strategic planning across the agency’s brands, driving data-backed insights and creative effectiveness. With her deep understanding of consumer behavior and brand strategy, Sain is set to strengthen FCB Ulka’s focus on purposeful and impactful communication.
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