The Indian Beverage Association (IBA) has appointed Kaizzen as its strategic communications partner to lead public relations, advocacy, and public affairs for the association. The collaboration aims to strengthen IBA’s voice across media, policy, and stakeholder networks.
Under the mandate, Kaizzen will develop and execute an integrated communication strategy that promotes transparency and science-driven dialogue around key themes such as nutrition, sustainability, and responsible consumption. The partnership will also spotlight the beverage industry’s role in driving economic growth, innovation, and job creation in India.
“We are honoured to partner with the Indian Beverage Association, representing one of India’s most dynamic consumer sectors,” said Vineet Handa, Founder and CEO, Kaizzen. “A 2021–22 ICRIER study highlights this sector’s significant contribution-13% of India’s exports and 6% of industrial investments. Our goal is to enhance IBA’s presence within the public and policy ecosystem through meaningful, informed conversations about the industry.”
Kaizzen’s responsibilities will include stakeholder engagement, thought leadership initiatives, and digital communication, fostering awareness and dialogue around the non-alcoholic beverage sector.
This partnership further strengthens Kaizzen’s growing footprint across the corporate, FMCG, and public affairs domains, reaffirming its position as a leading strategic communications firm.
