Vamsi Murthy has joined Netflix as Senior Director of Marketing in India. Before this, he served as Executive Director and Head of Marketing at JioStar, leading consumer marketing across fiction and non-fiction content. With nearly two decades of experience, Murthy has previously worked with BookMyShow, ZEE5, Myntra, MakeMyTrip, Reliance Communications, and Radio Mirchi.
In a landmark collaboration blending travel, technology, and creator-led innovation, Bruised Passports, one of India’s most beloved travel brands, has joined forces with Collective Artists Network, the country’s leading creator enterprise, to launch the Bruised Passports App – a next-generation travel platform designed to redefine how people explore the world. For over a decade, Savi Munjal and Vidit Taneja, the husband-wife … Read more
The initiative blends in-content advertising with entertainment, reinforcing Dhara’s message of joyful, guilt-free eating. Dhara Edible Oils has rolled out its latest campaign, ‘Mann Ka Khao,’ using an innovative in-content advertising approach that places the brand seamlessly within television and film narratives. Executed by Whisper World under its In-Content Advertising (ICA) format, the campaign is currently featured across … Read more
The transformation introduces a new identity, packaging, and formulation aimed at efficacy-driven consumers. Emami Limited has unveiled a major rebranding of its flagship Ayurvedic haircare brand Kesh King, which will now be known as Kesh King GOLD. The move marks a strategic evolution for the brand – transitioning from a purely Ayurveda-led positioning to a hybrid “Ayurveda + … Read more
The brand expands its clean-label portfolio, aiming to lead the fresh breakfast category with a convenient, wholesome offering. iD Fresh Food, known for pioneering preservative-free packaged foods, has announced the launch of its new ready-to-cook Pancake Batter, marking its foray into the broader breakfast segment. Available in Classic and Chocovariants, the launch extends iD’s commitment to freshness, purity, and … Read more
The collaboration reflects shared values of innovation, excellence, and community engagement. Birla Estates, the real estate arm of Aditya Birla Real Estate Limited (ABREL), has announced its partnership with Gujarat Titans as the team’s Principal Sponsor for the IPL 2026 season. The association marks a major milestone in Birla Estates’ brand journey, reinforcing its commitment to innovation, excellence, and meaningful community … Read more
Veteran healthcare advertising leader Andrew Schirmer appointed Consulting Director, focusing on health tech and consumer health. Medulla Communications has announced its expansion into the United States, marking a key milestone in its global growth journey. The move follows the agency’s recent foray into Singapore and the launch of Capsule, its healthcare-focused events joint venture. To spearhead its US operations, … Read more
The new initiative captures emotional pre-wedding moments inside Audi cars, blending luxury with storytelling and human connection. Video Link: https://www.instagram.com/reel/DQrKcWHCNzb/?utm_source=ig_web_copy_link Audi India has launched ‘#MomentsBeforeMoments’, a touching new campaign that expands on its Journeys with Audi narrative, celebrating not just the car but the emotions, memories, and experiences that unfold within it. Following the milestone of 100,000 Audis … Read more
IPG Mediabrands, the incumbent since 2021, faces a competitive reassessment. Dyson has kicked off a global review of its media planning and buying account, valued at approximately $500 million, as part of a regular business evaluation cycle. The review is understood to be a periodic audit – a standard practice for the technology and appliance major to ensure … Read more
The Bollywood star lends her voice to Judy Hopps, continuing JioStar’s mission of localising global entertainment for Indian audiences. JioStar, through its studio division Star Studio18, has announced a collaboration with Disney to localise the much-awaited animated sequel Zootopia 2 in Hindi. The partnership features Shraddha Kapoor as the Hindi voice of Judy Hopps, the spirited and determined police officer beloved by audiences … Read more
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