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JSW MG Motor India partners with pickleball athlete Monica Menon under Women of MG initiative

JSW MG Motor India has announced its partnership with pickleball athlete Monica Menon, further reinforcing the brand’s focus on promoting emerging sports and celebrating women achievers who embody passion, discipline and progress. The collaboration aligns with MG’s vision of supporting dynamic talent and reflects the spirit of agility and innovation that defines both pickleball-one of … Read more

Havas CEO Yannick Bolloré denies talks with WPP

Havas CEO Yannick Bolloré has dismissed speculation that the French advertising group is engaged in discussions with WPP, following a series of global media reports suggesting a potential deal between the two companies. In a memo addressed to employees, Bolloré clarified the situation, stating, “Given the recent press coverage. and the questions we’ve received from … Read more

Adani Group Launches New Airport Film “Aapke Safar Ke Humsafar” Under #HumKarkeDikhateHain Platform

The Adani Group, India’s largest and fastest-growing integrated infrastructure conglomerate, has unveiled its latest brand film, “Aapke Safar Ke Humsafar,” as part of the Group’s widely recognised #HumKarkeDikhateHain initiative. The film reinforces Adani Airports’ commitment to delivering world-class service while highlighting the human connections that elevate every traveller’s experience. Video Link: https://www.youtube.com/watch?v=0NYM1ZTCK14 Continuing the narrative-led approach of … Read more

YouTube launches new AI tools and institutional partnerships to strengthen India’s creator ecosystem

At the YouTube Impact Summit, the platform announced a suite of AI-powered tools, new safety features, and collaborations with leading Indian institutions, underscoring its long-term commitment to the country’s creator and knowledge economy. The event also showcased updated economic impact findings from Oxford Economics, which estimated that YouTube contributed over ₹16,000 crore to India’s GDP … Read more

Airbnb Showcases Effortless, Host-Led Holidays in New Campaign with Orry and Boney Kapoor

Airbnb has rolled out a new campaign film featuring Orhan Awatramani (Orry) and film producer Boney Kapoor, using a light, humorous narrative set in Goa to reinforce the platform’s message around seamless, host-driven travel experiences. The reel, released on Orry’s Instagram in collaboration with Kapoor and Airbnb, opens with Kapoor arriving in Goa for what … Read more

Fenesta Brings Wedding-Season Chaos to Life with Humour in New ‘Fine. Finer. Fenesta’ Campaign Films

As India steps into the heart of wedding season, homes everywhere are buzzing with family gatherings, last-minute prep and decorative touch-ups. Tapping into this familiar frenzy, Fenesta, India’s leading windows and doors brand, has launched a new set of ad films under its ongoing ‘Fine. Finer. Fenesta’ campaign. The films highlight a common household irritation-dust … Read more

Global Sports Pickleball Partners with Zee5 to Broadcast League & Grand Slam 2025

Global Sports Pickleball (GSPB), the organisation spearheading the rise of pickleball in India, has announced a major broadcast partnership with Zee5 for the Global Sports Pickleball League & Grand Slam 2025. The tournament, scheduled from December 16 to 23 at the Andheri Sports Complex in Mumbai, will be streamed live on Zee5 and broadcast on … Read more

Ad Club Trivandrum Celebrates Piyush Pandey’s Legacy in Special Living Room Session

The Advertising Club Trivandrum hosted a special edition of its Living Room Session to honour the creative legacy of Piyush Pandey, whose work has shaped the trajectory of Indian advertising for over three decades. The gathering brought together professionals, students and brand leaders for an evening of reflection and storytelling. The session was moderated by … Read more

Deepinder Goyal Explains Mystery Device Seen on His Temple

Zomato CEO Deepinder Goyal has addressed the speculation surrounding a small device spotted on his right temple, days after he publicly shared his “Gravity Aging Hypothesis.” The timing of the photo led many to wonder whether the gadget was connected to his claims that gravity reduces blood flow to the brain, accelerating aging. In his … Read more