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Day: November 25, 2025

Instamart and Netflix Bring Stranger Things Finale to Life with Gesture-Controlled ‘InstaStrange’ Store

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As the final season of Stranger Things approaches, Netflix and Instamart have teamed up to launch InstaStrange, a limited-edition gesture-controlled store that lets fans browse and shop merchandise using hand movements. The initiative brings the show’s iconic telekinesis theme into a unique digital shopping experience. The campaign features a digital video showcasing creators like Sahil … Read more

“Meri Marzi, Meri Kahaani”: LoveChild Masaba’s New Wedding Film Redefines the Modern Bride

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LoveChild Masaba has unveiled its latest wedding film, “Meri Marzi,” a stirring celebration of the modern bride who values individuality, emotional depth, and unapologetic self-expression. Directed by Neena Gupta and featuring Masaba Gupta, the film offers a fresh, intimate perspective on bridal beauty – one that moves beyond convention to honour personal choice and identity. … Read more

MasterChow Unveils Fresh Campaign Championing Easy, Home-Cooked Asian Meals

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MasterChow has launched a new campaign, “Not Mangaya, Ghar Pe Banaya,” featuring chef Ranveer Brar, as it transitions toward a wider Asian flavour identity. The campaign reflects the brand’s growing ambition to position itself as the “Masters of Asian Flavours,” showcasing an expanded portfolio inspired by Japanese, Thai, Korean and Chinese cuisines. The series of … Read more

Sharjah Warriorz Unveil Unity-Driven ‘Roar As One’ Campaign for ILT20 Season 4

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Sharjah Warriorz have rolled out a powerful new campaign titled ‘Roar As One’ ahead of the upcoming ILT20 Season 4, scheduled from December 2, 2025, to January 4, 2026. Designed to shape the team’s refreshed identity, the campaign draws deeply from Sharjah’s cultural richness and the franchise’s diverse squad. Featuring players from 14 nationalities, the … Read more

Kreative Digitals Evolves Into Kreative & Co., Setting Its Sights on Global-First Brand Building

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Kreative Digitals, one of India’s most prominent agencies in the D2C and e-commerce performance space, has unveiled its new identity: Kreative & Co. The rebrand reflects a transformative shift in the agency’s vision, capabilities, and long-term ambitions-signaling its move from a fast-scaling digital agency to a global creative and strategic partner for brands. Established in … Read more

Mastercard Champions Tap & Go with Youth-Centric ‘Pay in Style’ Campaign

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Mastercard has rolled out a fresh digital-first campaign, ‘Tap Your Phone, Pay in Style’, designed to accelerate the adoption of mobile contactless payments among young, tech-forward consumers in India. The campaign reframes Tap & Go as not just a payment method, but a lifestyle choice-fast, stylish, and seamlessly integrated into everyday routines. Led by McCann … Read more

Avaada Group Pushes Clean Power Narrative With ‘Always Clean, Always On’ Energy Campaign

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Avaada Group has unveiled its new brand campaign, Always Clean, Always On, focusing on the fast-rising energy demands created by AI-driven industries and India’s digital expansion. The campaign debuted during Kaun Banega Crorepati, signaling the company’s intention to position uninterrupted clean energy as a vital pillar of the country’s technological advancement. The campaign film underscores … Read more

Malabar Gold & Diamonds Unveils 15th Edition of Its Pan-India Bridal Showcase

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Malabar Gold & Diamonds has introduced the 15th edition of its signature ‘Brides of India’ campaign, a large-scale celebration of India’s diverse bridal jewellery heritage. This year’s edition presents 22 brides and an impressive lineup of 10 celebrities-including Alia Bhatt, Kareena Kapoor Khan, NTR, Karthi, Anil Kapoor, Srinidhi Shetty, Rukmini Maitra, Sabyasachi Mishra, Prarthana Behere … Read more

Spicetree Digital Agency Wins Digital & Social Mandate for Prana Wellness Clinics

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Spicetree Digital Agency (SDA) has secured the digital and social media mandate for Prana, a fast-growing hyperbaric oxygen therapy (HBOT) wellness brand in India. Under this partnership, SDA will focus on boosting Prana’s online visibility and crafting clear, impactful communication across digital platforms to educate consumers about HBOT and its benefits. Prana offers a range … Read more

Fastrack Launches Cosmix: A Space-Inspired AI Smartwatch for the Next-Gen

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Fastrack, India’s leading youth fashion and accessories brand, has unveiled Fastrack Smart Cosmix, a smartwatch that blends futuristic design with intelligent technology. Created for trendsetters who live at the intersection of style and innovation, Cosmix introduces a bold new direction in wearable fashion. Drawing inspiration from celestial exploration and space-helmet silhouettes, the smartwatch features a … Read more

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