Spicetree Digital Agency (SDA) has secured the digital and social media mandate for Prana, a fast-growing hyperbaric oxygen therapy (HBOT) wellness brand in India. Under this partnership, SDA will focus on boosting Prana’s online visibility and crafting clear, impactful communication across digital platforms to educate consumers about HBOT and its benefits.
Prana offers a range of science-backed wellness therapies, including hyperbaric oxygen therapy, cryotherapy, red light therapy and PEMF negative ion therapy. With five operational centres and plans for further expansion, the brand has seen increasing traction-especially at its Santacruz West, Mumbai facility-among consumers seeking advanced oxygen-based wellness treatments.
According to Sidharth Murali, founder and CEO of Prana Hyperbaric Oxygen Therapy Centre, the agency was selected after a detailed evaluation centred on long-term brand-building goals. SDA’s ability to simplify complex medical concepts and communicate them effectively aligned well with Prana’s growth vision.
Manoj Gupta, founder and medical director of Prana Wound Care & Hyperbaric Oxygen Therapy Centre, highlighted the rising consumer interest in science-driven wellness solutions. He believes SDA’s structured, insight-led communication strategy will play a crucial role in driving awareness and educating potential users.
SDA’s founder and director, Shiraz Khan, emphasised that Prana operates in a rapidly emerging category, requiring strong strategic, creative and performance-driven support. The mandate will be executed by teams across strategy, content, design, performance and analytics, with additional support from Spicebuzz Studios, the agency’s in-house production arm specialising in digital-first content.
