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Day: November 29, 2025

Tata Motors and Red Bull India Kick Off High-Voltage Adventure Collab With Harrier.ev

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Tata Motors Passenger Vehicles Ltd. has announced a thrilling new partnership with Red Bull India, marking the start of a high-energy series that blends engineering excellence with extreme sports. The collaboration aims to bring together Tata’s cutting-edge vehicles and Red Bull’s world-class athletes, creating content and stunts that push boundaries of performance, capability, and innovation. … Read more

Shubman Gill Steps Aside as Bowlers Mascot Steals the Spotlight in New Brand Film

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Bowlers, the affordable premium dog nutrition brand from Allana Pet Solutions, has released a playful yet impactful new campaign titled ‘Alex to the Rescue’. The film takes a creative leap by placing the brand mascot-Alex-at the Centre of the action, even overshadowing cricket icon Shubman Gill in a surprising twist. The story unfolds in a … Read more

Nodwin Gaming Ends Funding for Freaks 4U After Insolvency Filing in Germany

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Nodwin Gaming International Pte. Ltd., a key name in the esports and youth entertainment sector, has officially halted further financial support to its majority-owned subsidiary, Freaks 4U Gaming GmbH. The decision comes after prolonged attempts to stabilize the subsidiary’s operations, which ultimately failed to generate the expected financial recovery. Over the past few years, Nodwin … Read more

Organic Tattva Celebrates Biryani as the Heart of Family Bonding

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Mumbai: Organic Tattva, the organic food brand, has launched a heartwarming campaign highlighting biryani as more than just a meal—it’s a celebration of family, tradition, and togetherness. The campaign underscores the brand’s premium range of organic rice, designed to elevate every biryani experience with purity, flavor, and authenticity. Across India, biryani is a cultural touchstone, … Read more

BGMI’s “In-Game Wedding” Wins Big at One Show Asia 2025

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Bengaluru: KRAFTON India’s groundbreaking campaign, “The Great In-Game Wedding,” has made waves at the One Show Asia 2025 Awards, securing 2 Silver, 1 Bronze, and 4 Merit honors. The recognition positions BGMI as one of India’s top-performing brands at this year’s prestigious creative festival. A first-of-its-kind activation in Indian gaming, the campaign transformed BGMI into … Read more

Ethnix by Raymond x Shaadi.com Tie the Knot in Mumbai’s Outdoor Space

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In a bold and visually striking move, Ethnix by Raymond and Shaadi.com have collaborated to create one of the year’s most talked-about outdoor brand moments in Mumbai. Conceptualized and executed by MOMS Outdoor, the 40×20 ft installation cleverly brings together two separate brand identities into a single cohesive narrative, symbolizing the idea of “tying the … Read more

PRISM’s Bold Move: Plans ₹6,650 Crore IPO to Fuel OYO’s Next Growth Phase

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Global hospitality-tech giant PRISM – the parent company of OYO – has taken a concrete step toward its much-anticipated public listing. The firm has called for an Extraordinary General Meeting (EGM) on 20 December 2025, seeking shareholder approval to raise up to ₹6,650 crore via a fresh equity issue as part of its proposed IPO.  … Read more

JioHotstar appoints of Sahil Chopra as Vice President

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JioHotstar has strengthened its leadership team with the appointment of Sahil Chopra as Vice President. With his rich experience across marketing and strategy, Chopra is set to play a key role in driving growth, innovation, and audience engagement for the platform. His addition marks a significant step in JioHotstar’s vision to scale its content and … Read more

PUMA India has appointed Ramprasad Sridharan as its new Managing Director

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PUMA India has appointed Ramprasad Sridharan as its new Managing Director, effective December 2025. With over 25 years of experience in brand building, digital growth, and commercial strategy across the Asia Pacific region, Sridharan has previously led major transformation efforts at United Colors of Benetton India and held leadership roles at Clarks and Reebok India. … Read more

Ajay Mehta has stepped down from WPP Media

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Ajay Mehta has stepped down from WPP Media after an impactful 11+ year journey, during which he also served as Chief Content Officer at Mindshare India. Widely credited with pioneering the branded content function across GroupM, Mehta transformed it into a high-impact engine connecting brands with platforms, creators and entertainment IPs. With over two decades … Read more

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