Mankind Pharma has expanded its presence in India’s growing pet care sector with the launch of PetStar Delight, marking its entry into the cat food market. The brand initially introduced PetStar dog food in 2022, and this new category addition reflects rising demand for tailored feline nutrition. India’s cat food market is valued at approximately … Read more
OnePlus India is celebrating its 12-year milestone with the launch of its latest brand campaign, “Power On. Limits Off.” To mark the occasion, the technology brand has onboarded six influential personalities-Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini, and Nitanshi Goel-as its official ambassadors. Each represents excellence in sport, entertainment, or innovation, aligning with … Read more
Prime Video has strengthened its streaming catalogue in India by introducing Moviesphere+ as its latest add-on subscription. Part of global content powerhouse Lionsgate, Moviesphere+ brings a rich lineup of Hollywood blockbusters, award-winning films, iconic classics, and binge-worthy TV shows to Indian audiences. The service is currently available at a special launch price of ₹399 per … Read more
Loca Loka – the globally acclaimed tequila brand co-founded by Sree Harsha Vadlamudi, Rana Daggubati, and Anirudh Ravichander – has launched its first brand film in India with the powerful message: “100 or Nothing.” The one-minute cinematic film serves as a bold declaration of the brand’s philosophy: 100% Blue Weber Agave, 100% craftsmanship, and 100% … Read more
The Board of Control for Cricket in India (BCCI), in partnership with official kit sponsor adidas, has revealed Team India’s T20 World Cup 2026 jersey during the India–South Africa ODI at the Shaheed Veer Narayan Singh International Cricket Stadium in Raipur. In a first-of-its-kind reveal format, a life-sized version of the jersey was unfurled on … Read more
Agoda has launched a new digital campaign titled “Amazing Hotel Prices,” featuring Sunil Grover, Ekta Kapoor, Chunky Panday and Varun Sharma. The multi-celebrity rollout underscores the growing demand for value-focused hotel bookings, especially as India enters its high travel season. The campaign consists of a series of lighthearted short films where each celebrity reacts to … Read more
Karthika, CavinKare’s heritage haircare brand, has launched a new digital film to mark Karthigai Deepam, accompanied by a user-generated content contest titled #BraidOfLight. The campaign blends cultural nostalgia with personal expression, inviting women to share images of their festive hair braids and traditional décor on Instagram alongside their Karthika Shampoo bottle. The digital film uses … Read more
Third Wave Coffee has ushered in the holiday season with its new “Happy Holidays” limited-time winter menu, headlined by what has quickly become the brand’s viral favourite – the Tiramisu Frappe. The seasonal lineup also includes the Tiramisu Latte, Peppermint S’mores Hot Chocolate, Peppermint Mocha Frappe, and a range of festive bakery treats such as … Read more
OpenAI and Tata Consultancy Services (TCS) are reportedly close to finalizing a major collaboration that could reshape India’s AI ecosystem. According to a report by The Economic Times, the partnership would establish India’s chapter of OpenAI’s global “Stargate” initiative, marking a significant milestone in the country’s emerging AI infrastructure ambitions. As part of the agreement, … Read more
Sunfeast Mom’s Magic has launched its newest variant, Ghee Roasted Nuts cookies, inspired by traditional Indian kitchen practices where nuts are lovingly roasted in ghee. The product aims to deliver a familiar, homestyle taste experience, blending a soft cookie texture with the rich flavour of almonds and cashews roasted in pure ghee. The emotional foundation … Read more
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