Priyanka Serrao steps into super.money as the new Head of PR & External Communications, bringing over 14 years of expertise across tech, consumer internet and retail. As the platform accelerates its growth, she will shape its brand narrative, drive media strategy and build a strong national presence. Reporting to founder & CEO Prakash Sikaria, Priyanka’s … Read more
Godrej Enterprises Group’s Appliances Business has broadened its India v/s E-Waste initiative with a new digital-first awareness campaign that highlights how improperly discarded electronics can seep into soil, contaminate water, and ultimately enter the food we consume. Conceptualised by Adfactors PR and Tribes Communication, the campaign uses strong visual metaphors to simplify a complex environmental issue, especially … Read more
The Adani Foundation has launched Arthik Azadi, a three-film digital series developed by the Adani Group’s Corporate Brand Custodian (CBC) Digital team. The campaign explores how women’s financial independence subtly but meaningfully shapes their day-to-day choices, using simple, routine moments as reflections of agency and self-determination. Video Link 1: https://www.youtube.com/watch?v=q0AIu7KWf1A Video Link 2: https://www.youtube.com/watch?v=CysDAcR27QY Video Link … Read more
AU Small Finance Bank (AU SFB) has rolled out its latest brand campaign with McCann, reinforcing its tagline, “Soch Badlo, aur Bank Bhi” (Change Your Thinking, Change Your Bank). Featuring Ranbir Kapoor and Rashmika Mandanna, the campaign adopts a light, conversational tone that encourages consumers to reassess their banking choices without overt persuasion. Video Link 1: https://www.youtube.com/watch?v=V6bv1hjD-P0 … Read more
HDFC Life has rolled out its new digital campaign, Life Ki Script, featuring actor and comedian Cyrus Broacha, with a focus on future readiness and long-term financial planning. The campaign is inspired by the company’s internal study, which revealed a significant 26-point gap between Indians’ perceived financial preparedness and their actual readiness. Video Link 1: https://www.youtube.com/watch?v=bCWSY-8xJS4&list=PLPV2NFEDCbD0-2AYvqUNc8I271lzamgFv … Read more
As the media landscape shifts, CNBC is rolling out a refreshed logo, part of its transition away from NBCUniversal under the newly formed Versant Media Group. The iconic peacock emblem, familiar since the mid-1990s, is being retired – replaced by a simpler, modern mark designed to usher in what the network calls “a new mark … Read more
TV9 Network has announced the launch of the AI² Awards 2026, a pioneering initiative designed to spotlight the convergence of artificial intelligence and human creativity in modern filmmaking. Positioned at the cutting edge of cinematic innovation, the awards aim to inspire creators to explore how AI can amplify imagination and reshape narrative craft. As AI … Read more
BirlaNu has launched its latest master brand film, Every Home is a Castle, marking the company’s first foray into AI-led visual storytelling. The film explores the deep emotional significance families attach to their homes and reinforces the brand’s overarching platform, Build Your World. Film Link: https://www.youtube.com/watch?v=M-FXztFqv1I Developed under the creative guidance of DDB Mudra and produced by … Read more
Puja Sethi signs off from Times Network, closing a defining digital chapter that helped shape the brand’s voice in a rapidly shifting newsscape. With her sharp editorial instinct and fearless digital vision, she’s leaving behind more than headlines, she’s leaving a legacy. As one journey wraps, another waits to be written, and the next chapter … Read more
A bold leap forward as Aayush Vyas steps into his new role as Head of Brand Marketing at Snabbit. Bringing fresh perspective and sharp brand instinct, he’s set to shape the next wave of growth and storytelling for the company. New role, new momentum, and a new chapter ready to take flight.
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