Wondrlab, India’s fastest-growing mar-tech network, has announced significant scale and global expansion for Hector, its proprietary commerce-media platform. In just three years, Hector has evolved from an internal innovation project into a deep-tech engine driving growth for more than 350 brands across ecommerce, quick commerce and digital retail. The platform now manages over ₹3,500 crore … Read more
Senior journalist Sumit Awasthi has joined Times Now Navbharat as Senior Consulting Editor, shortly after stepping down from NDTV. With nearly 25 years in political journalism, Awasthi has worked with leading networks including ABP News, Network18, Zee News, and Aaj Tak. At NDTV India, he hosted Hum Bharat Ke Log and Khabron Ki Khabar. Over … Read more
Touchstone LC has appointed Team Pumpkin to handle its digital and performance marketing mandate in India. The scope includes paid media strategy, campaign execution, audience targeting and ROI optimisation as the learning solutions company deepens its presence across enterprise, healthcare, BFSI and manufacturing sectors. The partnership supports Touchstone LC’s focus on compliance, onboarding and capability-building … Read more
Fixderma has unveiled a new brand film that shifts the focus from end products to the meticulous processes behind them. Led by the founders, the narrative showcases the brand’s approach to ingredient sourcing, formulation development and technology-driven creation-positioning these elements as the heart of its skincare ethos. Video: https://www.youtube.com/watch?v=LF39g8fCizk The film underscores Fixderma’s belief that … Read more
Tata Tea Premium Care has unveiled a new campaign that reframes daily acts of thoughtfulness as meaningful expressions of care. Centred on a simple domestic moment between a couple, the film uses the switch to Tata Tea Premium Care to illustrate how understated gestures can reflect consideration and emotional attentiveness. Video Link: https://www.youtube.com/watch?v=f6ysSaW8Z7Q The narrative … Read more
Bisleri International has entered a three-year partnership with the Emirates Cricket Board (ECB) as its official hydration partner, strengthening the Indian brand’s footprint in the UAE. The agreement, formalised at the Dubai International Stadium, will cover the ECB’s men’s, women’s and U-19 national teams. The ECB, which drives cricket development across formats in the UAE, … Read more
The latest campaign argues that lasting regrowth depends on addressing underlying health issues-not cosmetic fixes. Video Link: https://www.youtube.com/watch?v=KiLg2jOgTAI&t=4s Traya has unveiled a new campaign featuring actor Rajkummar Rao, reinforcing its message that hair loss is fundamentally an internal health issue. This is the brand’s third collaboration with the actor, continuing its effort to shift the … Read more
Wellbeing Nutrition has expanded into the kids’ health segment with the launch of Wellbeing Kids Superfuel, a clean-label daily milk mix formulated for children aged seven and above. The product marks the brand’s entry into a new category while staying rooted in its science-backed, transparency-led approach to nutrition. Video : https://www.instagram.com/reel/DSAHIMeiE-1/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Developed using clinically researched ingredients, … Read more
India TV has achieved a significant digital milestone by crossing 50 million subscribers on YouTube, further solidifying its position as one of India’s most trusted and widely consumed digital news platforms. The achievement underscores the channel’s growing influence among Indian viewers as well as the global diaspora that relies on India TV for credible and … Read more
redBus, India’s leading online bus ticketing platform, has introduced Coupon Creator, a personalised digital feature that allows users to generate and share their own custom travel discount codes. Positioned as an industry-first, the feature aims to merge personal celebrations with seamless travel planning, strengthening user engagement while accelerating new-user acquisition. Available exclusively on the redBus Android … Read more
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