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Maars Communicates appointed strategic communications partner for BabyOrgano

Maars Communicates, a Mumbai-based PR and communications agency, has been appointed as the strategic communications partner for BabyOrgano, an Ayurvedic wellness brand focused on children. The association follows BabyOrgano’s recent ₹20 crore ($2.4 million) pre-Series A funding round led by RPSG Capital Ventures, with participation from Sauce.vc. The investment will support BabyOrgano’s expansion across product … Read more

Paramount launches $108.4 bn hostile bid for Warner Bros., positioning itself against Netflix’s $72 bn offer

Paramount, part of Skydance Corporation, has initiated a hostile all-cash tender offer to acquire all outstanding shares of Warner Bros. Discovery (WBD) at $30 per share, valuing the deal at $108.4 billion. The proposal-which includes WBD’s Global Networks segment-was made public after Paramount said WBD’s board did not respond to several private approaches. Positioning its bid as … Read more

WPP’s TYNY 2025 Report Predicts Steady Global Ad Market Growth Powered by Digital and AI

WPP’s latest This Year, Next Year (TYNY) Global End-of-Year report for December 2025 shows that the global advertising market continues to display strong resilience, prompting an upward revision for 2026 projections. According to the forecast, global advertising revenue is expected to reach $1.14 trillion in 2025, marking an 8.8% increase, with momentum carrying forward into 7.1% growth in 2026. This … Read more

Prime Video introduces Moviesphere+ subscription in India

Prime Video has expanded its marketplace of add-on streaming services in India with the launch of Moviesphere+, a premium subscription offering from global content company Lionsgate. The new service brings a curated library of Hollywood films, iconic series, and long-running franchises to Indian viewers. For the first three months, Moviesphere+ is available at an introductory … Read more

Virat Kohli Passes One8 to Agilitas Sports as Startup Aims for Global Expansion

In a major move for India’s athleisure space, Virat Kohli has sold his lifestyle-sports brand One8 to Agilitas Sports, the Bengaluru-based startup co-founded by former Puma India head Abhishek Ganguly. At the same time, Kohli is injecting ₹40 crore into Agilitas, acquiring a minority stake and continuing his journey with One8 as a stakeholder – … Read more