Network Advertising has been awarded the creative mandate for Bajaj Consumer Care’s Coconut Oil, Amla and Gulabjal portfolios following a multi-agency pitch. The scope of work spans strategic planning and creative development across television, print and outdoor media, supporting Bajaj’s push to strengthen brand distinctiveness in the saturated coconut and amla oil categories. Vinod Nair, … Read more
Fintech firm Fibe – the rebranded identity of the earlier lending platform EarlySalary – has secured USD 35 million in a Series F funding round led by the IFC, the investment arm of the World Bank Group. With this latest round, Fibe’s total equity funding surpasses USD 266 million (including prior rounds and secondary transactions), reinforcing its position as … Read more
AdCounty Media has launched OpsisAds, a mobile-centric advertising platform built to help brands drive user acquisition, optimise revenue and scale across international markets. The platform leverages people-based digital marketing and integrates AI-led optimisation, real-time analytics and deep audience insights to support performance-led growth. Powered by AdCounty Media’s proprietary technology stack, OpsisAds is designed for the … Read more
Nielsen has expanded the reach of its audience data by making Nielsen Marketing Cloud (NMC) Audience Segments available across the Amazon Ads ecosystem, including the Amazon DSP and Amazon Marketing Cloud (AMC). The integration enables advertisers to leverage Nielsen’s demographic, behavioural and media-consumption insights directly within Amazon’s platforms for more precise targeting and improved campaign … Read more
Ideabaaz, the startup reality show, is poised to make history this Sunday with a landmark investment of ₹8.5 crore – the largest single funding deal ever showcased on Indian television. The milestone will be revealed in Episode 15, marking a high-impact midpoint in the show’s inaugural 26-episode season. Airing on Zee TV and streaming on … Read more
The Advertising Standards Council of India (ASCI) has introduced AdWise, a national consumer education initiative designed to strengthen advertising literacy among students in Grades 3 to 8. Developed under the ASCI Academy, the programme aims to engage one million children across 2,000 schools by the end of 2026 through structured, in-class learning modules. Since its rollout … Read more
All Rights Reserved @2025ViralVault
