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Day: December 11, 2025

Starbucks India Unveils Limited-Time Holiday Red Cup Offer for Festive Season

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Starbucks India is spreading holiday cheer this December with a special offer that rewards customers with a free reusable red cup when they purchase any two qualifying Holiday Favourites beverages. The limited-time promotion runs from December 12 to December 14 at participating Starbucks locations across the country, and is available while supplies last. To claim the collectible red cup, customers … Read more

AB InBev becomes ICC’s Official Beer Partner from 2026

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The International Cricket Council (ICC) has entered into a global partnership with AB InBev, appointing the brewer as the Official Beer Partner for all major ICC events starting in 2026. Budweiser 0.0 will lead the association in India, while other AB InBev brands will activate across Europe and Africa. The multi-year partnership spans ICC men’s … Read more

Godrej Enterprises Group reinforces legacy of progress with renewed purpose-driven brand narrative

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Godrej Enterprises Group (GEG), the diversified engineering and design-led conglomerate with a 128-year heritage, has reaffirmed its commitment to pioneering progress for future generations through a renewed wave of purpose-led storytelling and initiatives. Central to this effort is the launch of a new brand film, “Did I do something new today?”-a creative articulation of the Group’s … Read more

MiQ report maps India’s accelerating CTV surge and shifting streaming behaviour

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MiQ has released its latest Advanced TV Report India, offering a comprehensive view of how Connected TV (CTV) adoption and streaming habits are evolving across the country. Based on extensive consumer and advertiser surveys, the report lands at a time when India’s active CTV audience has grown more than 87% year-on-year, now exceeding 129 million viewers. … Read more

UP Warriorz partners with Joy Personal Care ahead of new WPL season

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The Capri Sports–owned UP Warriorz has announced a multi-year partnership with Joy Personal Care, the skincare brand from RSH Global, ahead of the upcoming Women’s Premier League season. The collaboration is rooted in shared values of wellbeing, confidence and accessible care, extending across player support, fan engagement and community-led initiatives. As part of the association, … Read more

Pocket FM expands Baahubali universe with 250+ episode audio series in collaboration with Arka Mediaworks

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Pocket FM has announced a collaboration with Arka Mediaworks, the studio behind S.S. Rajamouli’s landmark Baahubali films, to expand the franchise with a large-scale original audio series. Marking the 10-year anniversary of the Baahubali universe, the new series will feature an entirely fresh storyline set in the kingdom of Maahishmathi and will unfold across more … Read more

Hinduja Group appoints Diana Monteiro as VP, Branding & Corporate Communications.

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Hinduja Group has appointed Diana Monteiro as Vice President of Branding & Corporate Communications. With 18 years of experience across corporate communications, marketing, and media, Diana has shaped brand narratives for leading companies including Shriram Finance, Poonawalla Fincorp, and India Ratings. Starting her career as a storyteller at ET Now and Bloomberg, she now steps … Read more

Coca-Cola Names Henrique Braun to CEO

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Coca-Cola has announced that Henrique Braun, currently the company’s executive vice president and COO, will take over as CEO on 31 March 2026, succeeding James Quincey after his nine-year tenure. Braun, a 29-year Coca-Cola veteran with leadership experience across global markets, will also be nominated to the board at the 2026 annual meeting. Quincey will … Read more

HOWL Digital secures Integrated Marketing Mandate for Greaves Electric Mobility

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HOWL Digital, one of India’s fastest-growing independent digital agencies, has bagged the integrated marketing mandate for Greaves Electric Mobility, a leading player in the country’s electric vehicle and sustainable mobility landscape. The partnership marks a significant leap as both organisations look to accelerate growth in an increasingly competitive EV market. As part of the mandate, … Read more

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