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Day: December 11, 2025

Sony Sports Network to broadcast Men’s Under-19 Asia Cup, spotlighting rising stars Ayush Mhatre and Vaibhav Suryavanshi

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Sony Sports Network will broadcast the Men’s Under-19 Asia Cup from 12–21 December 2025, live from Dubai, showcasing the next wave of cricketing talent from across the continent. Building on the overwhelming response to the Asia Cup Rising Star 2025-which reached 30.4 million unique viewers, nearly five times the previous year-the network aims to further … Read more

Lufthansa Group introduces refreshed brand identity to reinforce unified global presence

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The Lufthansa Group has unveiled a refreshed brand identity featuring a redesigned logo, an expanded colour palette, and a modern typeface. The overhaul aims to strengthen the Group’s collective presence and reinforce a more cohesive brand experience across all its airlines and subsidiaries worldwide. The update reflects the Group’s strategic shift toward operating as an … Read more

Zuno General Insurance launches ‘Good Drivers Choose Zuno’ campaign to champion safer driving

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Zuno General Insurance, the digital-first insurer known for simplifying insurance with transparency and ease, has introduced its latest mass media campaign, ‘Good Drivers Choose Zuno’. The initiative highlights Zuno SmartDrive, India’s first telematics-powered, app-led car insurance program that rewards responsible driving with weekly and monthly vouchers, renewal benefits, and personalised driving insights. Video 1: https://www.youtube.com/watch?v=p8HFYVtIurI Video 2: … Read more

Axis Max Life Expands ‘Bharosa Tum Ho’ Universe, Welcomes Allu Sirish Alongside Rohit Sharma-Ritika Sajdeh

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Axis Max Life Insurance (formerly Max Life Insurance Company Limited) has expanded its flagship ‘Bharosa Tum Ho’ brand narrative with a new protection campaign featuring South Indian actor Allu Sirish, joining brand ambassadors Rohit Sharma and Ritika Sajdeh. Sirish’s entry strengthens the brand’s connect with younger consumers and deepens its presence across key Southern markets. Video: https://www.youtube.com/watch?v=rZ9fDjWivd4 Rahul Talwar, … Read more

vivo X300 series partners with National Geographic to document India’s landscapes and wildlife

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vivo has collaborated with National Geographic Creative Works for Go Into The Wild, a visual storytelling project built around the newly launched vivo X300 Series. The initiative brings together a Nat Geo Explorer and a team of creators who will travel across India’s forests, mountains, deserts and coastlines to capture wildlife and natural terrain using the … Read more

Communicate India wins PR mandate for Ember Cookware

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The company aims to expand awareness around toxin-free cooking and design-led kitchenware as it builds a broader category narrative. Ember Cookware has appointed Communicate India as its public relations partner as the brand deepens its footprint in the premium cookware space and accelerates conversations around clean, non-toxic kitchenware. The association supports Ember’s plan to grow … Read more

Just 25% of Influencer Spend via Agencies: 75% Direct-to-Creators: KlugKlug

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New Delhi: KlugKlug, the global Influencer Marketing SaaS platform, has released new data showing that India’s influencer marketing industry has already crossed ₹10,000 crores in actual deployment-far higher than the widely cited ₹3,000-4,000 crore estimates. The insights are sparking conversation across marketing, agency, and digital commerce circles, underscoring a widening disconnect between traditional measurement systems … Read more

JioHotstar Hits 400 Mn, Commits ₹4,000 Cr to South India’s Next Growth Phase

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Having scaled to 400 million monthly active users in just 10 months, JioHotstar is now placing South India at the centre of its next growth chapter. Under its South Unbound initiative, the platform will invest ₹4,000 crore over five years to build a deeper regional content and creator ecosystem. Across TV and digital, JioStar will invest ₹12,000 crore in the South. … Read more

Agilitas Unveils ONE8: India’s First Homegrown High-Performance Global Sports Brand

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Agilitas has announced a landmark moment in its journey with the launch of ONE8, positioned as India’s first high-performance, athletic, global sports brand. In a strategic move, Agilitas is acquiring the ONE8 brand from Virat Kohli and transforming it with a renewed purpose, sharper identity, and global ambition. As part of this new chapter, Virat Kohli joins … Read more

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