Bharti Enterprises and global private equity firm Warburg Pincus have announced a strategic investment in Haier India, marking a major development in India’s rapidly expanding consumer durables market. Following the completion of the transaction, Bharti Enterprises and Warburg Pincus will jointly acquire a 49% stake in Haier India, while the parent company, Haier Group, will … Read more
Google has announced a limited-period year-end offer on its AI Pro annual plan, providing new subscribers with a 50% discount on the subscription. The discounted plan will automatically renew at the standard price once the promotional period concludes. A key highlight of the AI Pro plan is premium access to Gemini 3 Pro, Google’s advanced … Read more
IGP, the global D2C multi-category gifting platform, has launched its Christmas campaign, ‘Tis the Season of Gifting’, focusing on the emotions, intentions, and shared moments that make December special. The campaign positions gifting not just as a transaction, but as a meaningful gesture that strengthens bonds, creates lasting memories, and celebrates relationships. Recognising the common … Read more
Deloitte Touche Tohmatsu India LLP has expanded its strategic partnership with Google Cloud to deliver advanced, AI-powered cybersecurity solutions for Indian enterprises and public sector organizations. Under the enhanced collaboration, Deloitte India will operate as a Premier Partner, reseller, and Managed Security Service Provider (MSSP) for Google Cloud in the country. The alliance brings together … Read more
Duroflex has marked its foray into the motion sofa category with the launch of the Avalon Elite mov.E range, expanding its portfolio beyond sleep solutions into living room furniture. Fronted by actor Krithi Shetty, the launch signals the brand’s intent to cater to evolving urban lifestyles where comfort, functionality, and smart design play a central … Read more
Global sportswear brand New Balance has announced actor Janhvi Kapoor as its first-ever brand ambassador from India, marking a key milestone in the brand’s expansion strategy across high-growth markets. The association reflects New Balance’s intent to strengthen its presence in India by building authentic cultural connections while championing the intersection of fashion, fitness, and individuality. … Read more
This Christmas, digital lending and financial services platform Stashfin has unveiled a festive campaign that blends humour with a meaningful message on financial independence. Titled around a playful premise, the campaign features a comedic news capsule reporting the mysterious disappearance of Santa Claus-instantly grabbing attention while setting the tone for a larger narrative. Styled like … Read more
Zomato has announced a strategic partnership with Amazon Pay to introduce cashback-style rewards for customers using Amazon Pay Balance on the food delivery platform. The collaboration is aimed at increasing user engagement by combining digital payments with everyday food ordering incentives. Under the new initiative, Zomato users paying via Amazon Pay Balance will earn Zomato … Read more
Independent creative studio One Hand Clap has unveiled a new film created for Netflix’s globally popular series Stranger Things, adding another notable project to its growing portfolio in entertainment-led storytelling. The film has been written and produced by One Hand Clap, highlighting the studio’s end-to-end creative involvement in the project. The work was shared publicly … Read more
Green Chutney Films has partnered with JSW MG Motor India to release an AI-crafted Christmas film that blends festive wonder with technological innovation. Set in the snow-covered valleys of Lachung, Sikkim, the film presents a visually immersive, emotion-led narrative created entirely using artificial intelligence, marking a significant moment in AI-led brand storytelling. The film brings … Read more
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