IGP, the global D2C multi-category gifting platform, has launched its Christmas campaign, ‘Tis the Season of Gifting’, focusing on the emotions, intentions, and shared moments that make December special. The campaign positions gifting not just as a transaction, but as a meaningful gesture that strengthens bonds, creates lasting memories, and celebrates relationships.
Recognising the common chaos of Secret Santa traditions in offices and friend circles, IGP introduced Find My Santa, an in-house Secret Santa generator. The tool automates pairing, wishlist creation, scheduling, and reminders, ensuring smooth and joyful group gifting experiences.
Beyond digital innovation, IGP activated a two-day immersive Christmas pop-up at the Office Atrium, Times Square, attracting over 10,000 employees. The pop-up featured festive hampers, cakes, décor, and seasonal bestsellers, along with on-the-spot personalisation technology allowing gifts to be customised in real time. The experience included Santa meet-and-greets, themed photo booths, lucky draws, and festive décor, making gifting interactive and memorable.
Tarun Joshi, Founder and CEO of IGP, said, “With ‘Tis the Season of Gifting’, we aim to focus on why people gift. Thoughtful gestures in December acknowledge shared moments and relationships, creating lasting emotional connections.”
The campaign extended beyond commercial spaces through collaborations with Chumbak for social media giveaways and with Goodfellows to deliver curated gifts to senior citizens in Mumbai and Pune, highlighting that gifting transcends age and occasion.
Through this campaign, IGP reinforces that Christmas is not merely about presents, but about celebrating relationships, spreading joy, and making every gift a meaningful expression of care.
