Tata Capital has unveiled a new campaign, ‘Champions Ki Galliyon Mein’, ahead of the fourth season of the TATA Women’s Premier League (WPL), reaffirming its association with the tournament as a premier partner. The campaign spotlights the grassroots origins of women’s cricket, drawing a meaningful connection between neighborhood play and the professional journeys of today’s … Read more
Parle-G has unveiled a new Lohri-themed brand film that reflects on questions of belonging, migration, and family choices, using the festival as a backdrop to explore what home truly represents. Set in a Punjabi village, the film tells a quiet, emotionally grounded story of a family at a crossroads. The narrative centres on a household … Read more
Nutrica, the lifestyle and wellness brand under BN Agritech Limited, has launched a new AI-generated digital advertising campaign for Nutrica Pro Fitness Peanut Butter, blending technology-led storytelling with a popular viral social media trend. The campaign is designed to resonate with today’s working professionals, highlighting how fitness goals can be sustained even amid hectic work … Read more
HomeEssentials, a fast-growing home and lifestyle brand, has entered into a strategic partnership with WebEngage, a customer data and engagement platform, to strengthen its app-first omnichannel customer engagement strategy. The collaboration is aimed at creating a unified engagement framework across app, web, and offline retail stores as the brand continues to scale its digital and … Read more
Journalist Saurabh Dwivedi has exited India Today Group Digital, bringing to a close a 12-year-long association with the organization. Dwivedi was the founding editor of Lallantop and was also closely associated with India Today Hindi, where he played a pivotal role in shaping the group’s digital journalism footprint. Dwivedi announced his departure through a post … Read more
Avinash Kaul has stepped down from his position as CEO of Network18 (Broadcast) and Managing Director of A+E Networks, concluding a nearly 12-year association with the Network18 group. Sources within Network18 have confirmed the development to Viral Vault, indicating that Kaul is set to move on from the organisation. An official statement from the company … Read more
Italian sportswear brand Lotto has announced the appointment of Sania Mirza as its brand ambassador and chief advisor for Women’s Sports, marking her second collaboration with the brand. The partnership represents a return to a relationship that began early in Mirza’s career, when she was just 19 and emerging as a distinctive voice in Indian … Read more
Harjyot Singh Arora has been elevated as head of media, digital and investments at PepsiCo, effective January 2026, and will be based in Bangkok. A PepsiCo veteran of over six years, Arora previously led media, data and commerce capabilities and has held key leadership roles across brand, category and P&L management, with prior experience at … Read more
Ayush Kapoor has joined Theobroma as its new Chief Marketing Officer, marking a move from the Bombay Shirt Company, where he led marketing and digital business for over a year and a half. With more than a decade of experience, Kapoor previously spent nearly 12 years at HUL, most recently serving as Global Brand Director … Read more
Swiss watchmaker Rado has unveiled a new global campaign featuring brand ambassadors Katrina Kaif and Hrithik Roshan, built around the idea that true connection is born from contrast. Released globally in January 2026, the film uses parallel visual worlds to explore balance, precision, and continuity-core values of the brand. The campaign opens with the two … Read more
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