Indriya, Aditya Birla Jewellery’s bridal line, has unveiled its latest campaign, “Be the Bride of Your Dreams with Indriya,” featuring actress Aditi Rao Hydari. Conceptualized by Ogilvy West, the campaign highlights the emotional journey of a bride, showcasing how personal choices and cultural influences shape her vision of the perfect wedding. The campaign’s launch film … Read more
Duolingo has expanded its Indian learning offerings with a new chess course, featuring teenage grandmaster Rameshbabu Praggnanandhaa. The campaign aims to position chess alongside the platform’s existing language, maths, and music courses, while reshaping perceptions of the sport as accessible and engaging. Link: https://www.instagram.com/reel/DTRzdthiJlD/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Breaking from conventional portrayals, the campaign presents Praggnanandhaa in a contemporary … Read more
UFO Moviez has announced the addition of 44 new screens to its in-cinema advertising network, taking its total footprint to over 4,000 screens nationwide. The expansion spans key regional markets including Andhra Pradesh, Telangana, Uttar Pradesh, Tamil Nadu, and Kerala, significantly enhancing the company’s reach in both multiplex and single-screen theatres. The newly added screens … Read more
Starbucks has just dropped one of its most exciting India-first collaborations yet – teaming up with nutrition brand SuperYou to launch an all-new protein foam across its cafés nationwide. The innovation marks Starbucks’ first-ever collaboration of this kind and signals a bold step toward functional beverages entering mainstream café culture. This wasn’t a quick logo … Read more
GREW Solar has announced a strategic partnership with Royal Challengers Bengaluru Women (RCB Women) for the 2026 Women’s T20 Cricket League, coming on board as the team’s Lead Arm Partner for the season. The collaboration reflects the growing commercial momentum and audience engagement surrounding women’s franchise cricket in India. As part of the association, GREW … Read more
Meesho has elevated Milan Partani to the role of General Manager – Commerce Platform. In his new position, Partani will focus on strengthening Meesho’s commerce capabilities, bringing with him extensive experience from his previous stints at Flipkart and Urban Company.
Freshworks has appointed Kady Srinivasan as its new chief marketing officer. With over 15 years of experience leading marketing transformations at high-growth SaaS companies, Srinivasan will spearhead Freshworks’ global marketing strategy and report to Mika Yamamoto, chief integrated customer growth officer. She most recently served as CMO at You.com and has previously held senior leadership … Read more
Castrol India has announced the appointment of V Kaushik Vedula as vice president and head of marketing, effective February 2, 2026. Vedula will take over from Rohit Talwar, who stepped down from the role in August 2025, and will lead the company’s marketing strategy going forward.
Priyanka Vishnoi has joined Liberty Shoes Ltd. as Head of Marketing. Prior to this, she was associated with VLCC, where she served as Senior Brand Lead, bringing strong brand-building and marketing expertise to her new role at Liberty Shoes.
Haleon has appointed Kedar Lele as president, India subcontinent, effective January 2026. Joining from Castrol India, where he served as managing director, Lele brings over 25 years of experience across FMCG, advertising, digital innovation, and automotive sectors. He succeeds Navneet Saluja, who retired in October 2025, and will also join Haleon’s global Executive Team, supporting … Read more
All Rights Reserved @2025ViralVault
