At CES 2026 in Las Vegas, Amazon unveiled Bee, its latest wearable AI companion, marking a significant expansion of the company’s AI ecosystem beyond home devices. Designed as a clip-on pin or bracelet, Bee is capable of recording conversations, including meetings, lectures, and interviews, while offering personalized AI assistance to users on the go. The … Read more
Duroflex has unveiled a new campaign featuring brand ambassador Virat Kohli, highlighting the critical role of sleep and recovery in athletic performance. The film sheds light on how rest is just as important as training, especially during high-intensity sporting events like the 2023 ICC Men’s Cricket World Cup. The campaign follows Kohli’s preparation and recovery … Read more
Ormax Media, a leading media insights and consulting firm, has introduced Ormax StreamView, a weekly syndicated report designed to answer the crucial question: “What is India watching on OTT?” The product provides independent, third-party viewership data for India’s rapidly growing streaming ecosystem, where platform disclosures are inconsistent and no standardized measurement exists. Ormax StreamView ranks … Read more
Sony Entertainment Television’s MasterChef India is back with a new season, attracting a diverse set of brand partnerships across food, cookware, energy, and household categories. Ananda Dairy joins as co-presenting sponsor, while Fortune Edible Oils and Foods and Catch Salts and Spices come on board as co-powered sponsors. Bergner India, Bharat Gas, and Vim ProClean … Read more
La Pink, India’s first beauty brand offering 100% microplastic-free formulations, has unveiled its festive campaign, Purity that Belongs to Our Roots, timed with Lohri and Makar Sankranti. The campaign seamlessly connects cultural traditions with conscious skincare, highlighting the brand’s philosophy that purity underpins rituals, values, and daily self-care. The film follows a Punjabi woman as … Read more
Just In Time has launched its new wedding campaign, Samay Samay Ki Baat Hai, shifting focus from grand celebrations to the subtle, emotionally rich moments that define a couple’s wedding day. Featuring digital creator Sanchi Rai and actor Rohan Mehra, the film captures fleeting glances, shared smiles, and the quiet pauses that make weddings deeply … Read more
Zee Entertainment Enterprises has strengthened its regional sports portfolio with a broadcast partnership for the inaugural season of the Kabaddi Champions League (KCL) Haryana, reinforcing its focus on indigenous, grassroots-led sporting properties. The tournament, officially sanctioned by the Amateur Kabaddi Association Haryana, will run from January 25 to February 7, 2026. As part of the … Read more
Flipkart has tapped into one of Tamil Nadu’s most powerful cultural symbols to create a festive campaign that blends tradition, technology and commerce with striking relevance. This Pongal, the homegrown e-commerce marketplace transformed the iconic moment of the Pongal pot boiling over-symbolizing abundance, joy and new beginnings-into an engaging, high-impact digital experience. Conceptualized by 22feet … Read more
CMF by Nothing has officially announced the India launch of the CMF Headphone Pro, underlining the brand’s growing ambition to disrupt the country’s crowded audio category by delivering premium features at accessible price points. For marketers and media watchers, the launch reflects a broader shift in how technology brands are blurring the lines between mass … Read more
Tata Capital has unveiled its latest brand campaign, ‘Zidd Tarakki Ki’, featuring Indian cricketer and brand ambassador Shubman Gill. Launched alongside the India vs New Zealand 2026 series-where Gill leads the Indian ODI team-the campaign draws a parallel between sporting determination and the everyday ambition of millions of Indians. At its core, Zidd Tarakki Ki … Read more
All Rights Reserved @2025ViralVault
