Nestlé India’s kids’ nutrition brand, CEREGROW, has unveiled a new brand film that brings attention to a simple, yet critical parenting insight-young children have small stomachs. While it may be easy to fill them up, ensuring that every bite delivers the right nutrition is what truly matters during early childhood. The film uses a warm, … Read more
Hetarsh Creative Force (HCF) has been appointed as the communications partner for Kemchho Papads, a packaged snack brand from Shree Bhagwati Flour & Foods. The mandate was awarded following a competitive pitch process that evaluated agencies on their understanding of Indian snacking behavior and category-specific communication strategies. As part of its growth plans, Kemchho Papads … Read more
India’s creator economy is entering a defining phase, where artificial intelligence is no longer an optional advantage but a critical survival tool. Adobe’s inaugural Creators’ Toolkit Report 2026 reveals that an overwhelming 99% of Indian creators now use generative AI in their daily workflows, placing India among the most aggressive adopters of creative AI globally. … Read more
The World Pickleball League (WPBL) has announced Sony LIV as its official digital streaming partner, marking a significant step in strengthening the league’s digital presence ahead of its second season. The exclusive partnership will ensure comprehensive coverage of WPBL Season 2, bringing the fast-growing sport to a wider, digitally engaged audience across India. Season 2 … Read more
Music Broadcast Limited, the company behind Radio City, has announced the successful redemption of its non-convertible, non-cumulative redeemable preference shares (NCRPS), marking an important financial milestone. The redemption was completed in full on January 19, 2026, with the company returning the principal amount along with the agreed premium to all preference shareholders. In total, Music … Read more
Zepto Limited has announced the first cohort of eight startups selected under Zepto Nova, an innovation challenge launched in partnership with the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry. The initiative aims to accelerate the growth of promising Indian startups by providing market access, visibility, and logistical support … Read more
Bisleri International has once again partnered with the Tata Mumbai Marathon, returning as the Official Hydration Partner for the event’s 22nd edition in 2026. The renewed association reinforces Bisleri’s long-term commitment to promoting hydration, fitness and endurance in one of India’s most iconic sporting events. As part of its on-ground engagement, Bisleri will play a … Read more
Motorcycling through the Himalayas has emerged as a bucket-list adventure for riders across India, with routes like Manali and Leh-Ladakh drawing thousands each year. While the journey promises thrill and scenic beauty, it also comes with serious risks-harsh weather, unforgiving terrain and limited access to immediate medical assistance. Recognizing a critical gap in rider preparedness, … Read more
Consumer electronics brand Nothing has officially confirmed a major redesign of its logo, signaling a decisive shift away from the pixel-inspired visual identity that has defined the company since its launch. The announcement was made via a teaser post on X, where the brand shared two monochrome images revealing a new wordmark, accompanied by the … Read more
BMW India has unveiled its latest brand campaign, Drive Your Match, signaling a refined shift in how the luxury automaker communicates with its audience. Rolled out across print, digital and out-of-home platforms, the campaign moves beyond conventional ideas of choice to focus on discovery, personal alignment and self-expression. Video Link: https://www.instagram.com/reel/DTrsGEOgf2y/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the heart of … Read more
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