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Druhi Sethi has been appointed head of Digital Marketing at The Hindu

Druhi Sethi has been appointed head of digital marketing at The Hindu, marking her transition from the agency ecosystem to a leadership role within the publication’s digital function. Previously at Social Beat, she led Bengaluru operations and pan-India strategy, driving client growth and AI-led initiatives, and brings extensive experience across digital strategy, growth and brand … Read more

Fibe Enters E-commerce Lending with Flipkart BNPL Partnership

Fibe has expanded its consumer financing footprint by entering the e-commerce lending space through a strategic partnership with Flipkart, India’s homegrown e-commerce marketplace. As part of this collaboration, Fibe’s Buy Now, Pay Later (BNPL) solution is now live on Flipkart, offering customers a flexible and convenient checkout financing option. With affordability playing a crucial role … Read more

NARS Cosmetics Welcomes Kaia Gerber as Its New Global Face

NARS Cosmetics has officially announced Kaia Gerber as its Global Brand Ambassador, ushering in a new era for the iconic beauty house. The appointment strengthens a long-standing creative relationship between Gerber and NARS Founder and Creative Director François Nars, while reinforcing the brand’s vision of modern beauty rooted in timeless elegance. Gerber will make her … Read more

Tata Play Binge Taps Into Micro-Drama Trend with New Vertical Content Hub ‘Shots’

Tata Play Binge has expanded its content universe with the launch of Shots, a dedicated micro-drama aggregator designed for mobile-first, on-the-go viewing. Available at no additional cost to all active Tata Play Binge subscribers, Shots introduces a new category of short-form, vertical storytelling aimed at capturing viewers during life’s in-between moments. Built specifically for mobile … Read more

Eternal Posts Strong Q3 FY26 Performance as Profit, Revenue and Ad Spend Surge

Eternal Limited delivered a robust financial performance in the third quarter of FY26, reporting strong growth across its quick commerce and food services businesses. The company, which owns Zomato, Blinkit, Going-out and Hyperpure, posted a consolidated profit of Rs 102 crore for the October–December quarter, marking a 73% year-on-year increase compared to Rs 59 crore … Read more

Skechers Extends Winning Alliance with Mumbai Indians Ahead of Women’s T20 League 2026

Skechers, The Comfort Technology Company, has announced the continuation of its partnership with the Mumbai Indians Women’s team for a third consecutive season as the defending champions gear up for the India Women’s T20 League 2026. The association builds on a successful title-winning campaign in 2025 and reinforces a shared commitment to performance, resilience and … Read more

Warner Bros. Discovery Brings Republic Day Cheer to Kids’ TV with Action-Packed Programming

Warner Bros. Discovery kicks off the new year with a vibrant Republic Day programming slate across Cartoon Network, POGO and Discovery Kids, offering young viewers a festive mix of action, comedy and homegrown heroes. Designed for kids and families, the January line-up features new movie premieres, themed stunts and popular daily shows that celebrate courage, … Read more

ETERNAL appoints Blinkit CEO Albinder Singh Dhindsa as new CEO

ETERNAL has appointed Blinkit CEO Albinder Singh Dhindsa as its new Chief Executive Officer, succeeding Deepinder Goyal, who has stepped down from the role. The leadership transition marks a new phase for ETERNAL, with Dhindsa bringing deep experience in building and scaling consumer-focused digital businesses to steer the company’s next chapter.

Contraband and the Changing Codes of Indian Luxury

India’s luxury market is undergoing a quiet shift. Visibility and logos are giving way to restraint, design intent, and relevance. Contraband, the premium fashion brand from the Aditya Birla Group, reflects this evolving definition of luxury-one shaped by a more confident, discerning consumer. Contraband positions itself away from overt status signaling. Its design language-clean silhouettes, … Read more