Delhivery has unveiled its Republic Day digital film, Yeh Desh Chalne Se Bana Hai, offering a grounded perspective on India by spotlighting the everyday journeys that quietly keep the country connected. Moving away from symbolic imagery and patriotic clichés, the film focuses on motion-roads, routes, and the lived experiences of those who traverse them daily. Video: … Read more
Marico has taken a decisive step into the premium snacking space with the acquisition of a 93.27% stake in Zea Maize Private Limited, the parent company of gourmet snack brand 4700BC, from PVR INOX for ₹227 crore. The move signals Marico’s intent to deepen its presence in fast-growing, value-added food categories. Founded in 2013, 4700BC … Read more
Indian advertising didn’t just change because of new formats or bigger budgets-it changed because Piyush Pandey listened. With the posthumous Padma Bhushan, India acknowledges a creative leader who transformed advertising into a shared cultural experience. Pandey’s four-decade journey at Ogilvy India wasn’t about louder messages or clever tricks. It was about emotion. His campaigns for … Read more
As the creator economy grows louder and faster, Bharat Gupta is choosing to focus on what often gets left behind-credibility. The former CEO of Jagran New Media has launched ToBe Online, an AI-led platform built to encourage responsibility, transparency, and trust in digital content creation. Designed for creators, industry bodies, and regulatory stakeholders, ToBe Online … Read more
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