A new large-scale academic study has added data-backed clarity to a debate long driven by hype: can AI truly match human creativity in advertising? According to research analyzing over 500 million ad impressions, the answer is yes – at least when it comes to performance. Conducted using live campaign data from Taboola’s performance platform Realize, … Read more
Prime Video Australia has launched a trio of lighthearted films ahead of the ICC Men’s T20 World Cup, featuring Australian skipper Pat Cummins in an unexpectedly comic avatar. Instead of high-energy hype or aggressive promotion, the campaign leans on humor, implication, and self-deprecation to build anticipation for the tournament. The first film shows Cummins trying … Read more
Tanishq has unveiled a large-format out-of-home (OOH) campaign across five major Indian cities-Delhi NCR, Mumbai, Jaipur, Ludhiana, and Ahmedabad-to promote its Radiance in Rhythm natural diamond collection. The campaign continues the brand’s strategic use of high-impact outdoor media to build strong, long-term presence across key urban markets. Executed by Laqshya Media Group, the campaign focuses … Read more
What began in 2013 as a small T-shirt startup run by four friends has today evolved into one of India’s most powerful pop-culture communities. The Souled Store didn’t just sell merchandise – it gave Indian fans a voice, a style, and a sense of belonging that had long been missing in the mainstream fashion space. … Read more
UP Tak, the digital-first news platform from the India Today Group, hosted the ‘Viksit UP Baithak’ in Jhansi on January 29, creating a platform for meaningful dialogue around Uttar Pradesh’s development journey. The event focused on governance, policy priorities, and sectoral growth, bringing together voices from across administration, education, healthcare, industry, and sports. The baithak … Read more
Meta Platforms Inc delivered a robust financial performance in the fourth quarter of 2025, reporting a 24% jump in revenue driven largely by advertising growth across Facebook and Instagram. The company’s Q4 revenue rose to $59.89 billion, up from $48.39 billion a year earlier, while full-year revenue crossed the $200 billion milestone, reaching $200.97 billion, … Read more
Oshea Herbals has strengthened its brand visibility with a cinema-first television commercial (TVC) rollout across 700+ screens nationwide, marking a significant milestone in its growth journey. The campaign is currently live across select PVR and INOX multiplexes and standalone theatres, in collaboration with the UFO Cine Media Network, covering seven key states including West Bengal, … Read more
As Valentine’s Day approaches, FlowerAura is redefining how love is expressed through its latest campaign, ‘Dil Se Delivered’-a celebration of intentional gifting inspired by Bollywood’s timeless romance. Known as one of India’s most trusted gifting destinations, FlowerAura’s new campaign moves beyond grand gestures, focusing instead on the emotional power of thoughtful, well-timed surprises. At the … Read more
Snap has established Specs Inc as a wholly owned subsidiary to house its smart glasses business, signaling a strategic shift as the company moves closer to a public launch later this year. The new structure is designed to provide the eyewear unit with greater operational focus and independence, while offering flexibility for partnerships, funding arrangements, … Read more
Rajnigandha has unveiled a new television commercial that takes viewers behind the scenes of its mouth freshener’s creation, focusing on the meticulous process of ingredient selection and blending. Conceptualized by McCann Advertising, the film positions the product’s distinctive taste as the result of a structured, hands-on craft rather than chance. Titled “Yun Hi Nahin Main … Read more
All Rights Reserved @2025ViralVault
