Pepsi has returned to the Super Bowl spotlight with a playful revival of one of advertising’s most iconic rivalries – the Pepsi Challenge – this time with a surprising protagonist borrowed from its oldest competitor’s universe. The brand’s Super Bowl LX commercial cheekily reimagines Coca-Cola’s beloved polar bear in an unexpected identity crisis, turning cola … Read more
Oreo has launched a new nationwide campaign, ‘Dream for the Team’, tapping into India’s deep-rooted cricket culture as the World Cup season unfolds. The initiative positions the brand as a facilitator of collective belief, inviting fans to go beyond passive cheering and actively participate in a shared digital experience. Fronted by Rohit Sharma, the campaign … Read more
Invogue has unveiled a cinematic, Instagram-first campaign featuring Bollywood fitness icon Malaika Arora, using humor and drama to position confidence as the ultimate statement. Designed as a tongue-in-cheek narrative, the film turns shapewear into a bold cultural conversation rather than a quiet fashion essential. Video Link: https://www.instagram.com/reel/DUGTnMajQOM/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The story opens inside a police station, where … Read more
Škoda Auto India, in collaboration with BBH India, has launched an integrated campaign titled ‘You Never Drive Alone’ to introduce its new brand-wide service programme, Škoda Super Care. The initiative is designed to elevate the ownership experience across Škoda’s entire product portfolio from 2026 onward, bringing together service, support, and peace of mind under a … Read more
The National Stock Exchange of India (NSE) has appointed Concept Public Relations as its integrated media and strategic communications partner. Under the mandate, the consultancy will manage communications across financial, business, mainstream, and digital platforms, ensuring consistency in messaging and stakeholder engagement for all NSE Group businesses. As a cornerstone of India’s capital market infrastructure, … Read more
Ahead of the ICC Men’s T20 World Cup, BharatPe has rolled out a nationwide campaign titled ‘Super Over’, featuring Indian cricket star Rohit Sharma. The campaign connects India’s passion for cricket with the everyday use of digital payments, positioning UPI transactions as moments that demand the same speed, precision, and reliability as high-pressure overs in … Read more
Crocs have unveiled ‘Wonderfully Unordinary’, a new global brand platform that marks a significant shift in how the footwear brand approaches storytelling, creativity, and self-expression. This is Crocs’ first global brand campaign in nearly a decade, following the launch of its widely recognized ‘Come As You Are’ platform in 2017. Video Link: https://www.instagram.com/reel/DUD5OZckc5w/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The new … Read more
Food delivery major Swiggy reported a consolidated net loss of Rs. 1,065 crores for the quarter ended December 31, 2025, widening from Rs. 799 crore a year ago, even as its revenue from operations surged 54% year-on-year to Rs. 6,148 crores. The strong topline growth reflects Swiggy’s aggressive expansion across food delivery, quick commerce, and … Read more
In a bold leap forward for artificial intelligence and creative tools, Google DeepMind has unveiled Project Genie, an experimental prototype that lets users create, explore, and remix interactive AI-generated worlds using simple text prompts or images. Project Genie introduces a new class of “world models”, AI systems capable of generating navigable environments in real time, … Read more
Luxury lifestyle brand Kimirica has teamed up with Netflix and Shondaland’s global hit series Bridgerton, marking its first fragrance-led collaboration with an international entertainment property. The limited-edition collection transforms the show’s narrative and visual world into immersive bath, body, and home products, positioning fragrance as a central storytelling element rather than a conventional licensing exercise. … Read more
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