The Walt Disney Company has announced Josh D’Amaro as its next chief executive officer, marking a major leadership transition at the global entertainment giant. D’Amaro, currently chairman of Disney Experiences, will succeed Bob Iger as CEO effective March 18, 2026. The decision was unanimously approved by Disney’s board. D’Amaro will also join Disney’s board of … Read more
Dentsu India has released the 10th edition of its Digital Advertising Report, marking a decade of tracking India’s evolving media and advertising landscape. The special edition, ‘Next 10: Forces Shaping the Next Decade of Indian Media’, highlights a market shifting from scale-driven growth to strategic maturity, where capturing attention, building trust, and leveraging technology are … Read more
Himalayan, The Natural Mineral Water from Tata Consumer Products, has launched a new digital campaign titled ‘Peace in a Bottle’, highlighting moments of calm in the midst of everyday urban chaos. The campaign explores how the purity and serenity of the Himalayas can translate into a pause from the overstimulation of city life. The film … Read more
PepsiCo India has unveiled a new summer campaign for 7UP, refreshing the brand’s long-standing ‘Super Duper Refresher’ positioning with an intensified focus on cooling and value. Central to the campaign is the 400 ml pack priced at Rs 20, positioned as an affordable, everyday refreshment choice for the Indian summer. Breaking away from conventional beverage … Read more
Goibibo has partnered with Netflix for Season 4 of The Great Indian Kapil Show, integrating travel-led giveaways into the popular comedy series through a specially designed on-show format. The collaboration blends entertainment and travel inspiration by surprising studio audience members with all-inclusive international holidays during select episodes of the season. The integration spans five episodes … Read more
Curativity has announced the launch of Cracker, a marketing-focused AI tool developed in partnership with global marketing AI platform gimmefy. Designed specifically for the Indian market, Cracker has been trained across eight Indian languages and enriched with local cultural insights, enabling India-centric image, video, and communication outputs. Positioned as a collaborative assistant rather than a … Read more
The Advertising Club has officially opened submissions for the 57th edition of the ABBY Awards 2026, set to take place during Goafest 2026. Continuing its strategic partnership with The One Club | The One Show, the ABBYs aim to further elevate Indian and regional creative excellence on a global platform. Entries for ABBY Awards 2026 … Read more
Royal Challengers Bengaluru (RCB) has announced consumer technology brand Nothing as its title sponsor for the Indian Premier League (IPL) 2026 season, marking a significant expansion of the partnership between the two brands. The announcement comes on the back of RCB’s championship-winning 2025 season and builds on Nothing’s association with the franchise in the previous … Read more
FanCode, the sports streaming platform owned by Dream Sports, has acquired the exclusive television and digital broadcast rights for the Indian Super League (ISL) 2025–26 season, marking a major milestone for the growth and accessibility of Indian football. Kaleidoscope Production and Services (KPS Studios) has been appointed as the official production partner for the league. … Read more
As excitement mounts for the ICC Men’s T20 World Cup 2026, Hyundai Motor India Limited (HMIL) has rolled out a nationwide brand campaign titled ‘Deewane India ka Deewana Humsafar’, under Hyundai Motor Company’s multi-year Premier Partnership with the International Cricket Council (ICC). The campaign celebrates India’s deep-rooted passion for cricket while reinforcing Hyundai’s long-standing emotional … Read more
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