Meta has rolled out the third edition of its anti-scam initiative, Scam Se Bacho, aimed at raising awareness about common online frauds and promoting safer digital practices. In partnership with the Indian Cyber Crime Coordination Centre (I4C) and the Securities and Exchange Board of India (SEBI), the campaign features acclaimed actor Neena Gupta alongside popular … Read more
Bloomberg Media has unveiled a new premium digital video hub, unifying its live TV, on-demand programming, podcasts, and original content into a single, streamlined platform. Accessible via Bloomberg’s website and the redesigned ‘Stream’ tab on its mobile app, the hub consolidates over two million hours of Bloomberg TV, Bloomberg Originals, and digital video content. The … Read more
Thums Up has dropped its latest brand anthem, Taste the Thunder, featuring rapper Hanumankind and singer-composer Vishal Dadlani, as part of its summer campaign. Conceptualized by WPP Ogilvy and produced in collaboration with Universal Music Group, the anthem reinforces the brand’s bold, high-energy identity while connecting with younger audiences through music and culture. The track … Read more
Alphabet closed 2025 with annual revenues surpassing $400 billion for the first time, fueled by rapid AI adoption and strong performance across Search, Cloud, YouTube, and emerging bets like Waymo. CEO Sundar Pichai highlighted the launch of Gemini 3 as a pivotal growth driver, noting the company’s strong momentum heading into 2026. Search revenue grew … Read more
MAGGI has completed 50 years in India, marking a milestone that goes far beyond longevity. To commemorate its enduring bond with consumers, the iconic instant noodles brand has been honored with a commemorative stamp-recognizing its deep connection with families, farmers, business partners and employees across generations. Over the decades, MAGGI has evolved into more than … Read more
Prime Video has strengthened its add-on subscription ecosystem in India with the launch of Goldmines Play, offering audiences easy access to a wide catalogue of Hindi-dubbed South Indian films and popular Hindi movies within the Prime Video app. The move reinforces Prime Video’s strategy of becoming a one-stop destination for diverse content through unified discovery, … Read more
YouTube has announced a major expansion of its auto-dubbing capabilities, signaling a strong push towards making content more accessible and discoverable across global audiences. The latest updates focus on wider language support, improved speech realism, and enhanced controls for both creators and viewers. Auto-dubbing on YouTube is now available in 27 languages, significantly broadening the … Read more
Samsung India’s #WithGalaxy photography campaign has entered the Guinness World Records, reinforcing how brand storytelling can scale when technology and community participation come together. The nationwide initiative, created for Galaxy S series users, set two global records-becoming the world’s largest smartphone photography competition and generating the most contributions to an online photo sentence, resulting in … Read more
Rebel Foods, through its brand growth platform Rebel Launcher, has partnered with fast-growing food brand Easybites to accelerate its expansion across key Indian markets. As part of the collaboration, Easybites is currently operating from 10 Rebel Foods cloud kitchens across Bengaluru and Hyderabad, with plans to enter additional cities including Chennai in the coming months. … Read more
Homegrown Indian D2C fragrance brand EM5 has announced Indian cricketer Suryakumar Yadav (SKY) as its Investor and Partner, marking the start of a strategic collaboration focused on scaling the brand and strengthening its cultural relevance through digitally native storytelling. Founded in 2022, EM5 was launched with the vision of making high-performance fragrances accessible to Indian … Read more
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