Z has announced the 24th edition of the Zee Cine Awards, set to take place at Mumbai’s NSCI Dome on 28 February and 1 March 2026. Presented by Maruti Suzuki, the awards continue their fan-centric approach under the theme ‘Yeh Pal Hai Fans Ka’, highlighting audience participation across television, digital, and on-ground platforms. The announcement … Read more
mPokket has marked a decade of operations with a new brand film titled “Why Can’t Life Be a Perfect Ten”, spotlighting the aspirations, choices, and challenges of young Indians. The film captures everyday moments where individuals balance goals, responsibilities, and finances, emphasizing how timing, access, and support shape outcomes. Through a simple, relatable narrative, the … Read more
WPP is set to consolidate its three major creative agencies-Ogilvy, VML, and AKQA-under a single umbrella called WPP Creative, the Financial Times reported. While the individual agency brands will be retained, the move aims to simplify WPP’s client offerings and enable more integrated services across its creative businesses. The proposed restructuring reflects WPP’s strategic response … Read more
Faasos, India’s leading wraps and rolls brand, has launched the fifth edition of its popular Valentine’s Day campaign, Date A Wrap, running from February 7–14, 2026. This year, the campaign, titled Ditch the Label, Date A Wrap, reflects Gen Z’s evolving attitudes toward dating, labels, and commitment, celebrating independence, comfort, and consistency. While most brands … Read more
IGP has unveiled its Valentine’s Day campaign, In My Lover Era, spotlighting the evolving ways young audiences express love. The initiative reflects changing cultural attitudes, where emotional expression is increasingly open, diverse, and inclusive, extending beyond romantic relationships to friendships, family bonds, and self-love. Central to the campaign is a Valentine’s Day song, In My … Read more
KFC India has launched a new digital campaign featuring Khushi Kapoor and Orry to spotlight its all-new Dunked range, a line of bold, sauce-forward chicken offerings. The film leverages the duo’s off-screen friendship, pop-culture appeal, and witty banter to create a light-hearted narrative centered on food, indulgence, and social interaction. Video Link: https://www.instagram.com/reel/DUcegSMDClg/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The story … Read more
DP World has unveiled its new campaign, Go Beyond, ahead of the ICC Men’s T20 World Cup, featuring cricket legends Sachin Tendulkar, Suryakumar Yadav, and emerging star Abhishek Sharma. Anchored in DP World’s Going Beyond Boundaries brand platform, the campaign draws a parallel between cricket and logistics, highlighting continuous innovation, ambition, and the drive to … Read more
OpenAI is establishing a dedicated ads integrity team as it prepares to introduce advertising on ChatGPT, part of its evolving monetization strategy. The move follows the company’s recent announcement that ads will soon be tested on the platform, signaling a strategic shift toward revenue diversification. According to a job listing cited by Business Insider, the … Read more
Kalyan Jewellers India Ltd reported a robust performance in the third quarter of FY26, posting a sharp rise in profitability driven by strong revenue growth and expanding market reach. The jewellery retailer reported a consolidated profit of ₹416 crore for the quarter ended December 31, 2025, marking a 90.8% increase compared to ₹218 crore in … Read more
Cars24 has unveiled a refreshed brand identity, marking a defining moment in its evolution from a fast-scaling transaction platform to a holistic car ownership ecosystem. The rebrand reflects the company’s growing focus on long-term relationships, trust, and continuity in a category traditionally driven by urgency and one-time interactions. Founded in 2015, Cars24 entered a fragmented … Read more
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