Budweiser 0.0 rolled out a series of fan-first activations in Colombo during the high-voltage India–Pakistan cricket clash, reinforcing its focus on immersive, on-ground engagement during marquee sporting moments. At the heart of the initiative was the ‘BUD Hotel’-a curated hospitality and entertainment space designed to bring together fans, creators, and invited guests for a shared … Read more
Libas has unveiled the 10th edition of its flagship Purple Days Sale (PDS), alongside the launch of its new campaign, #MoveOnWithLibas, strategically timed just after Valentine’s Day. The initiative reframes the traditionally romance-driven season into a celebration of confidence, independence, and self-expression, transforming a high-traffic sales window into a broader cultural statement. As part of … Read more
Ogilvy India has rolled out a new performance-led campaign for CEAT Tyres, built around a simple yet powerful insight: on the road, every little detail can make a big difference. Anchored in the thought Every Little Counts, the campaign highlights how marginal gains in grip, control, and response can directly translate into enhanced safety and … Read more
Crocs has unveiled a new India-focused campaign for its Echo range, featuring actor Siddhant Chaturvedi as the face of the launch. The campaign is part of the brand’s global creative platform, Let Them Talk, which celebrates individuality, confidence, and unapologetic self-expression. Set against gritty urban backdrops, the campaign film places the Echo range within street-style … Read more
Swiggy has announced the return of the Great Indian Restaurant Festival (GIRF) 2026 on Swiggy Dineout, onboarding popular digital creator Bhuvan Bam as the official festival ambassador. The campaign integrates the much-loved BB Ki Vines universe to position GIRF as India’s largest and most relatable dining celebration. Video Link: https://www.instagram.com/reel/DU0Nc8ViB1q/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Live from February 15, 2026, … Read more
PNB MetLife has refreshed its brand positioning with the launch of a new integrated campaign titled ‘Always Ready for Life’, aimed at strengthening awareness around life insurance and long-term financial readiness. The campaign features Indian international cricketer Smriti Mandhana as the face of the initiative. With this new positioning, PNB MetLife seeks to shift conversations … Read more
NIVEA has expanded its underarm care portfolio in India with the launch of NIVEA Derma Control; a new range designed to go beyond odor protection and address underarm skin health. The rollout is supported by a brand film featuring actor Taapsee Pannu, who is also the global brand ambassador for NIVEA India. Positioned at the … Read more
Valentine’s Day is fast emerging as a major gifting moment for quick commerce, and fresh insights from Instamart reveal how consumer behavior is evolving beyond last-minute convenience buys. Data from the platform shows a sharp rise in themed searches, premium purchases, and direct-to-recipient deliveries in the week leading up to February 14. Searches linked to … Read more
At the India AI Impact Summit in New Delhi, Kalli Purie, vice-chairperson and executive editor-in-chief of the India Today Group, outlined a nine-point charter advocating responsible and ethical use of artificial intelligence in journalism. Speaking during a session organized by the Digital News Publishers Association titled ‘AI and Media: Opportunities, Responsible Pathways, and the Road … Read more
KRAFTON India has appointed Indian cricketer Yashasvi Jaiswal as the brand ambassador for its popular mobile gaming franchise Real Cricket, reinforcing the game’s positioning as an authentic, performance-driven cricket experience. The announcement is accompanied by a new campaign film that focuses on the crucial moments before the first ball of a match is bowled. Shot … Read more
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