VV - Logo - White - Text 1
Facebook Instagram Linkedin
×

Day: February 18, 2026

MakeMyTrip Partners with OpenAI to Power Conversational, AI-Led Travel Planning

by

MakeMyTrip has announced a collaboration with OpenAI to strengthen AI-driven travel discovery and capture high-intent travel queries within its platform. As part of the partnership, MakeMyTrip has integrated OpenAI’s APIs into its app experience, enabling travellers to move seamlessly from conversational inspiration to confirmed bookings through its AI interface, Myra. The collaboration enhances MakeMyTrip’s ability … Read more

Zee Strengthens Syndication Play with 350+ Channel MCN, New Formats and Global Expansion

by

Zee Entertainment Enterprises Ltd has significantly scaled up its syndication business, reinforcing its strategy to unlock incremental value from its vast content library across digital platforms and international markets. A key pillar of this expansion is the acquisition of a Multi-Channel Network (MCN) license, under which Zee has onboarded more than 350 channels into its … Read more

Glucovita Enters Confectionery Space with India’s First Glucose Lollipop, Launches ‘Energy Ka Power Bank’ Campaign

by

Glucovita, the glucose brand from Wipro Consumer Care & Lighting, has announced the launch of India’s first glucose-based lollipop, marking its entry into the confectionery segment. Priced at ₹5, the new Glucovita Lollipop is positioned as a quick and convenient energy booster for children, addressing their active lifestyles that span school, sports, outdoor play, and … Read more

Times Prime Teams Up with Crunchyroll to Expand Anime Streaming Access in India

by

Times Prime has partnered with Crunchyroll to bring premium anime streaming to its members in India, strengthening its entertainment portfolio amid the country’s growing appetite for anime content. As part of the collaboration, Times Prime members who opt for an annual Crunchyroll subscription will receive a two-month free trial. The offering unlocks access to Crunchyroll’s … Read more

India’s Ad Market Set to Cross ₹2.02 Lakh Crore in 2026, Led by Commerce and AI

by

India’s advertising industry is poised to cross ₹2.02 lakh crore in 2026, reinforcing its position as one of the world’s fastest-growing ad markets. According to WPP Media’s This Year Next Year (TYNY) 2026 report, total ad revenue is projected at ₹2,01,891 crore, marking an incremental rise of ₹17,844 crore over 2025 and a healthy growth … Read more

LenDenClub’s ‘Bring Swag to Your Portfolio’ Campaign Champions Calm, Confident Investing

by

LenDenClub, India’s leading peer-to-peer (P2P) lending platform and part of Vartis Platforms, has launched a new brand campaign titled ‘Bring Swag to Your Portfolio’. Rolled out as a four-film digital series, the campaign uses humor and sharp cultural cues to highlight how disciplined lending and regular earnings can bring both stability and confidence to personal … Read more

Cars24 Shifts Trust from Words to Policy with Lifetime Warranty and 30-Day Return Campaign

by

Cars24 has rolled out a new brand campaign that places accountability firmly at the center of the used-car buying experience. Announcing two industry-first assurances-a Lifetime Warranty and a 30-Day Return Policy-the campaign signals a decisive shift from emotional trust-building to policy-backed confidence in the pre-owned car category. Conceptualized by Talented and directed by Shivang Monga … Read more

Britannia Jim Jam Brings Marvel Super Heroes to the Snack Aisle with Limited-Edition Packs

by

Britannia Industries has launched a Marvel-inspired special edition range for its popular biscuit brands Jim Jam and Jim Jam Pops, tapping into the high-energy world of Superheroes to strengthen its appeal among younger consumers. The limited-edition packs feature iconic characters from the Marvel universe, including Captain America, Thor, Iron Man, Deadpool and Wolverine. Designed as … Read more

TOPS Unveils ‘Foodies Ka Choice’ Campaign with Kareena Kapoor, Spotlighting Flavour-First Living

by

GD Foods, which markets a wide range of sauces, pickles and condiments under its TOPS brand and is backed by AWL Agri Business, has launched a new brand campaign titled ‘Foodies Ka Choice’. The campaign marks the rollout of TOPS’ latest television commercial featuring its brand ambassador, Kareena Kapoor, and reinforces the brand’s flavor-led positioning … Read more

Parle Agro Broadens Smoodh Range with Kesar Badam Flavoured Milk

by

Parle Agro has expanded its flagship dairy beverage brand Smoodh with the launch of Smoodh Kesar Badam, adding a classic Indian flavor to its growing flavored milk portfolio. The new variant strengthens the brand’s focus on indulgent yet accessible dairy offerings, tapping into consumers’ familiarity with traditional tastes. Kesar Badam, a flavor deeply rooted in … Read more

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Need a fix to kick your doom-scrolling habits?

Facebook Instagram Linkedin
All Rights Reserved @2025ViralVault

Need a fix to kick your doom-scrolling habits?

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Facebook Instagram Linkedin
Terms and conditions | Privacy | Cookie Policy

All Rights Reserved @2025ViralVault