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The Quiet Power Move in the Sky: Why the Air India–Lufthansa MoU Actually Matters

Big airline partnerships are usually announced with a lot of noise and very little change on the ground. The Memorandum of Understanding signed between Air India and Lufthansa Group feels different-and that’s precisely why it deserves attention. This isn’t positioned as a flashy alliance reset. Instead, it reads like a long-term intent to fix the … Read more

Havas Delivers €2.78 Billion Net Revenue in 2025, Driven by Broad-Based Global Growth

Havas reported net revenue of €2,783 million for the full year 2025, marking a year-on-year growth of 1.7% and supported by organic growth of 3.1%. The group’s net income rose sharply to €210 million, reflecting an increase of 11.1%, underlining a strong financial performance across regions and business verticals. The fourth quarter of 2025 saw … Read more

AajTak Introduces Video Paper, Blending the Familiarity of Print with Digital-First News Consumption

AajTak has expanded its digital footprint with the launch of AajTak Video Paper, a new-age news format designed to combine the familiarity of a traditional newspaper with the speed and interactivity of digital media. Early traction indicates strong audience interest, with the platform reportedly adding close to 25,000 subscribers every day-signalling a growing appetite for … Read more

Maruti Suzuki Enters EV Era with e Vitara, Introduces Battery-as-a-Service Pricing

Maruti Suzuki India Limited has officially entered India’s mass-market electric vehicle space with the launch of its first all-electric SUV, the e Vitara, marking a major milestone in the brand’s mobility journey. Introduced at an introductory price of ₹10.99 lakh under an innovative Battery-as-a-Service (BaaS) model, the e Vitara aims to make EV ownership more … Read more

Eternal Partners with OpenAI to Power AI-First Commerce Across Its Ecosystem

Eternal Limited has announced a strategic collaboration with OpenAI to embed advanced artificial intelligence at the core of its commerce operations. The partnership aims to scale AI capabilities across Eternal’s expansive ecosystem, which includes Zomato, Blinkit, District, Hyperpure, Zomato’s social initiative Feeding India, and its AI-native venture, Nugget. At the heart of the collaboration is … Read more

Pizza Hut India Serves Up Crafted Flatzz with Cricket-Powered Campaign

Pizza Hut has launched a new advertising campaign to introduce Crafted Flatzz, its latest innovation that reimagines the traditional pizza format. Moving away from the classic round base, Crafted Flatzz features a distinctive oval shape designed to feel lighter, more shareable and visually bold, aligning with evolving consumer preferences for new food experiences. The campaign … Read more

Infinix India Unveils ‘World Take NOTE’ Campaign, Appoints Yashasvi Jaiswal as NOTE Edge Ambassador

Infinix India has strengthened its NOTE series portfolio with the launch of the NOTE Edge and a new digital-first brand campaign titled ‘World Take NOTE’. Conceptualized by Havas Creative India, the campaign introduces young cricketing star Yashasvi Jaiswal as the brand ambassador for the NOTE series, reinforcing Infinix’s belief in performance-led innovation over noise-driven hype. … Read more