Punjab Kings have announced CP PLUS as their new Title Sponsor for the 2026 season of the Indian Premier League. The strategic partnership comes on the back of an impressive previous season where Punjab Kings reached the IPL final, entering 2026 with renewed momentum and ambition. The association brings together two brands aligned on performance, … Read more
Celebrating the excitement of the ongoing T20 World Cup, News18 has launched Book Cricket, reimagining one of India’s most beloved classroom games for the digital age. The initiative taps into collective nostalgia while offering fans an engaging, mobile-first gaming experience designed for today’s always-connected audiences. Once played discreetly with textbooks during school recesses and free … Read more
Vithoba has unveiled its latest brand film featuring Shruti Haasan, marking a strategic step in the brand’s evolution toward a more contemporary and youth-forward identity. Conceptualized and executed by Boing Brandvertising, the campaign presents a refreshed articulation of Vithoba’s natural credentials while reinforcing its growing cultural relevance. The film places Shruti Haasan’s individuality, confidence, and … Read more
For decades, India’s “healthy food” aisle ran on blind trust-loud promises, louder buzzwords, and ingredient lists tucked away in fonts too small to question. Everything looked healthy, until you actually read the label. Then came a brand that didn’t ask consumers to trust it. It asked them to read. In 2019, Shashank Mehta posed a … Read more
Crompton Greaves Consumer Electricals Ltd. has rolled out a new integrated lighting campaign titled ‘Every Space Bright & Right with Crompton Lights’, aimed at reshaping how Indian consumers think about home illumination. The campaign urges audiences to move beyond brightness as the sole criterion and instead choose lighting solutions that are thoughtfully aligned with the … Read more
Sapphire Media has been appointed to handle advertising sales and marketing for CTV Scale, marking a significant move in the evolution of Connected TV (CTV) advertising in India. Under this mandate, Sapphire Media will lead brand partnerships, advertiser outreach, and strategic monetization initiatives aimed at driving wider adoption of high-impact CTV solutions among brands and … Read more
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