McCain Foods India’s latest campaign, #PartyShuruWithMcCain, has garnered over 12.1 million views, reaching more than 7.9 million users and driving upwards of 4 million engagements across Instagram and Facebook. The strong digital response underlines the brand’s strategic push to move beyond everyday snacking and strengthen its presence in the growing in-home celebration segment. Video Link: … Read more
Fixderma has unveiled a new digital brand film spotlighting its Shadow SPF 50+ sunscreen, focusing on the importance of daily sun care. Video Link: https://www.youtube.com/watch?v=XJnc_O2OhKs The film addresses the growing confusion in the skincare category, opening with a young woman scrolling through multiple sunscreen options and marketing claims online. The narrative reflects the challenge consumers … Read more
Warner Bros. Discovery India’s Animal Planet hosted a two-day on-ground activation, ‘Enter the Wild – Discover How Animals Survive the Wild’, at Bhartiya Mall in Bengaluru. Designed as an immersive experience for children and families, the event translated themes from the channel’s wildlife programming into interactive, real-world activities. The mall atrium was transformed into a … Read more
Shriram Finance has launched ‘Shri Aarambh Loans’, a commercial vehicle-focused offering backed by a new integrated campaign conceptualised by Leo India. Video Link: https://www.youtube.com/watch?v=jVhcgyA2A3c Designed for truck drivers and small fleet owners, the proposition goes beyond vehicle financing to include allied services such as tyre, fuel, challan, insurance and repair support. The initiative aims to … Read more
InstaMoney, the digital lending platform under Vartis Platforms Group, has unveiled its latest campaign, ‘InstaMoney – Apka Superdost’, focused on addressing everyday financial emergencies through instant loans. Video Link: https://www.youtube.com/watch?v=mgPsG4EEt9w Featuring actor Kashish Rizwan, the digital film captures relatable scenarios faced by young professionals – from unexpected medical bills and rent deadlines to last-minute travel … Read more
Mamaearth has launched a new digital campaign for its 100% Natural Lip Balm, starring actor Gulshan Grover in a playful twist on his iconic ‘Badman’ persona. Video Link: https://www.instagram.com/reel/DU-1fdjDLIn/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The 70-second film is set on a movie shoot, with Grover stepping into his familiar on-screen character before an unexpected interruption draws attention to his dry, … Read more
Amazon Pay has rolled out a new integrated campaign, ‘Cashback Ho Toh Aisa’, showcasing the everyday savings offered by the Amazon Pay ICICI Bank co-branded credit card. Video 1: https://www.youtube.com/watch?v=0vFM6Yo0F7I Video 2: https://www.youtube.com/watch?v=bc1X_neea4U Built around short films capturing routine spending moments, the campaign highlights how cashback becomes more meaningful when it is frequent and visible. … Read more
Chennaiyin FC has signed electric vehicle manufacturer Simple Energy as its Official Mobility Partner for the Indian Super League (ISL) 2026 season. Under the agreement, Simple Energy’s logo will feature on the back of the team’s matchday and training shorts. The brand will also gain visibility through LED perimeter boards and select in-stadium branding during … Read more
Capital markets-focused consultancy Branding Edge has been appointed as the strategic communications and media partner for S45, an AI-native investment banking platform. The mandate will cover brand positioning, financial media strategy, corporate reputation management, thought leadership and stakeholder communications. The engagement comes as S45 looks to deepen its presence among issuers, bankers and investors within … Read more
Hindustan Unilever Limited has elevated Pavan Bedi to Chief Marketing Officer – Foods, marking a new chapter in his 22-year journey with Unilever. Based in Mumbai, Bedi brings extensive global experience across brands like Pond’s, Glow & Lovely, and Lifebuoy, where he led innovation, rebranding, and purpose-driven initiatives, including partnerships with the United Nations. In … Read more
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