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HGS Interactive Wins Social Media Mandate for Rallis India

HGS Interactive, the digital marketing arm of Hinduja Global Solutions (HGS), has secured the social media mandate for Rallis India, strengthening its footprint in the agriculture and agri-input sector. Rallis India, a subsidiary of Tata Chemicals, operates across crop protection, seeds and plant growth nutrients, serving farmers and agri-stakeholders nationwide. Under the new mandate, HGS Interactive will oversee … Read more

Shailja Saraswati Varghese Founds Unstoppable Network

Shailja Saraswati Varghese has announced the launch of Unstoppable Network, a leadership architecture platform designed to strengthen inner authority, executive recalibration and decision-making stability in high-pressure environments. Sharing the update on LinkedIn, Varghese described the venture not as a career shift but as the formalisation of years of work spanning content, culture and conscious leadership. … Read more

Tonic Worldwide Unveils Groth, an AI-Powered Marketing Intelligence Platform

Tonic Worldwide has launched Groth, a new AI-driven marketing intelligence platform designed to bring search insights, attribution, creative evaluation and trend tracking into one unified ecosystem. The move aims to simplify how marketers manage performance data across increasingly fragmented digital environments. Groth is built around four standalone yet interconnected modules. Together, they address the challenge … Read more

Allana Pet Solutions Launches Bowlers Champion Range with Shubman Gill

Allana Pet Solutions (APS) has expanded its dog nutrition portfolio with the launch of Bowlers Champion, a new sub-brand under its existing Bowlers range. Designed for active and high-energy dogs, the new line is endorsed by Indian cricketer Shubman Gill. Video Link: https://www.instagram.com/reel/DVD25yFCIk0/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Positioned as a performance-focused nutrition option, Bowlers Champion is formulated to support … Read more

BBH India Wins Integrated Creative & Media Mandate for CYBX

In a significant development in India’s fast-growing digital safety market, BBH India has secured the integrated creative and media mandate for CYBX, a B2C cybersecurity super-app developed by 63SATS. The account was awarded following a multi-agency pitch involving several leading networks, according to industry sources. Under the mandate, BBH India will lead creative strategy and media … Read more

SAIL Sponsors DECODE on DD News

Steel Authority of India Limited (SAIL), a Maharatna Public Sector Undertaking, continues to reinforce its commitment to nation-building not only through steel production but also by supporting meaningful public discourse. Demonstrating this vision, SAIL proudly sponsors DECODE with Sudhir Chaudhary on DD News, Prasar Bharati, a platform known for credible journalism and in-depth national analysis. As one … Read more