Shruti Aneja has been elevated to Lead – Agency Partnerships & Key Network Initiatives at Sony Pictures Networks India in an internal role change, marking over 12 years with the network. With more than 14 years of industry experience across Hindi general entertainment, English niche channels, free-to-air platforms and radio, she brings deep expertise in … Read more
Muthoot FinCorp has appointed Arun Kumar B as chief operating officer and Harjit Singh Takkar as chief distribution officer to strengthen operations and distribution. Arun Kumar B joins from CreditAccess Grameen, while Takkar brings extensive leadership experience from roles at IndusInd Bank, Bandhan Bank, Yes Bank and ICICI Bank. The appointments aim to support the … Read more
Manoj Kandasamy has joined Assembly Global, part of Stagwell, as Managing Director – India, where he will lead strategy, client experience and leadership. He highlighted India’s rapidly evolving digital economy and Assembly’s focus on integrating AI, commerce, data, media and creative to help brands drive growth and deliver measurable business impact.
AGEasy, the consumer products arm of Antara Senior Care, has rolled out a new digital campaign focused on digestive wellness among older adults. Featuring actor Zeenat Aman, the initiative places gut health at the centre of conversations around active ageing. Video : https://www.youtube.com/watch?v=Tx4qHInG9qk The campaign introduces AGEasy’s dedicated Gut Care range-Gut Balance, Consti Calm, Bloat Calm … Read more
Malabar Gold & Diamonds has introduced ZOUL, a new lightweight fine jewellery line created for women who view jewellery as part of their daily expression rather than an accessory reserved for milestone occasions. The launch is accompanied by a contemporary television campaign that captures the collection in real-life settings. Video Link: https://www.youtube.com/watch?v=XmiCSZpxLYo Positioned as an … Read more
As preparations for Holi gather pace across the country, Haldiram’s has unveiled a specially curated festive collection under its campaign, “Holi Ke Rang, Gujiya Aur Thandai Ke Sang.” The initiative celebrates the joy of togetherness and indulgence, spotlighting the timeless pairing of gujiya and thandai that defines the festival. Video: https://www.youtube.com/watch?v=gWKQDx0Aryk Video 2: https://www.youtube.com/watch?v=Q1LCUbroNrA Video … Read more
Instamart has announced a partnership with German water blaster brand SPYRA, bringing its products to India for the first time ahead of the Holi and summer season. The collaboration expands Instamart’s festive portfolio, adding a premium, experience-driven category to its existing range. Designed and engineered in Germany, SPYRA water blasters feature precision-shot technology and quick … Read more
Kartik Vishwanathan has joined WPP Media as vice president – investments, where he is working on a special assignment aligned with regional and global priorities. He returns to the WPP network after over 14 years at Mindshare across India and China, most recently serving as head of investment strategy at Mindshare China, and previously holding … Read more
As TV viewing in India shifts toward streaming and on-demand platforms, brands are rethinking how to combine large-screen impact with digital precision. Bajaj Auto has partnered with VDO.AI and Dentsu India to launch a Dynamic Creative Optimisation (DCO)-powered Connected TV (CTV) campaign for Triumph Motorcycles, aimed at performance-focused buyers. Recent research indicates that a majority … Read more
BigMuscles Nutrition has announced a new partnership with actor and fitness enthusiast Nataša Stanković, aligning the brand’s performance-driven supplement portfolio with her commitment to strength, consistency and balanced living. The collaboration will place a sharp focus on the importance of quality protein in everyday fitness routines. Known for promoting scientifically developed sports supplements, BigMuscles Nutrition … Read more
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