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UAE Steps In as Air Travel Disruptions Leave Transit Passengers Stranded

Ongoing regional tensions involving Iran, the US and Israel have led to temporary flight suspensions across parts of the Middle East, disrupting one of the world’s busiest aviation corridors. With departures and arrivals paused for security assessments, thousands of transit passengers found themselves stranded mid-journey as airlines issued rebooking and refund advisories. In response, authorities … Read more

PUMA India and Outhouse Reimagine Speedcat with Limited-Edition Charm Pack

PUMA India has teamed up with homegrown luxury accessories label Outhouse to launch a limited-edition Speedcat Charm Pack, adding a couture-inspired twist to the iconic motorsport sneaker. The collaboration transforms the classic Speedcat silhouette into a customisable canvas, blending racing heritage with jewellery-led personalisation. At the heart of the drop are five individually crafted, detachable … Read more

Chinese Wok Names Havas Creative India and Arena Media as Integrated Partners

Chinese Wok, one of India’s leading Desi Chinese quick-service restaurant brands under Lenexis Foodworks, has appointed Havas Creative India and Arena Media as its integrated creative, social and digital media partners. The consolidated mandate includes creative strategy, social media management, digital performance marketing, media planning and buying, along with integrated campaigns across platforms. The move … Read more

Manyavar Mohey Launches ‘Made for Each Other’ with Rashmika Mandanna and Vijay Deverakonda

Manyavar Mohey has unveiled its latest campaign, ‘Made for Each Other’, appointing newly-wed actors Rashmika Mandanna and Vijay Deverakonda as brand ambassadors. The campaign takes the form of a wedding-themed musical film that blends humour, romance and emotion to reflect the dynamics of modern relationships. Built around playful banter and light-hearted disagreements, the narrative gradually … Read more

House of McDowell’s Soda Reinvents Holi with ‘Yaari Jam’ Celebration

House of McDowell’s Soda marked Holi with a distinctive activation titled ‘Yaari Jam: Holi on Wheels’, extending its ‘Firsts with Friends’ philosophy into a high-energy, immersive celebration. The brand, known for championing friendship as a cultural force, reimagined the traditional festival through a contemporary and experiential format. Video Link: https://www.instagram.com/reel/DVTJjqjE78R/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised by Publicis Groupe India’s … Read more

Zyro India Enters Beverage Market with Zero Sugar Promise and Karan Aujla’s ‘Nothing Unnecessary’ Campaign

VRB Consumer Products has announced the launch of Zyro India, a zero sugar and zero calorie beverage brand, alongside a new digital campaign titled ‘Nothing Unnecessary’ featuring singer and performer Karan Aujla. The campaign introduces Zyro as a brand built on simplicity, clarity and conscious consumption. Video Link: https://www.instagram.com/reel/DVTRKXcgfvg/?utm_source=ig_web_copy_link The digital film draws inspiration from … Read more